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Help don’t sell. Talk don’t yell. Show don’t tell.

by Sharon Tanton on May 14, 2013

If you want a mantra to help shape your digital strategy or your social media approach why not try this one?

A valuable mantra for your marketing

Help don’t sell, talk don’t yell, show don’t tell is a phrase that came out of writing the Valuable Content Marketing book. With thousands of words in front of us we wanted a way of saying it simply. How could we make people understand quickly what they needed to do to make the Valuable Content approach work? [click to continue…]

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You are not alone. Collaborate for even greater content.

12 May 2013

“No one can whistle a symphony. It takes a whole orchestra to play it.” —H.E. Luccock

Tough this content generation game isn’t it?  With increasing numbers cottoning on to content marketing there’s a need for ever more, ever better content to rise above the roar. Don’t lose heart. You do not have to have a corporate-sized [...]

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Paddle boarding: lessons in life – and content marketing – from SUP Lanzarote

3 May 2013

Sharon and I were lucky enough to be asked to talk at Sands Beach, a very clued-up resort in Lanzarote this week. Our job was to get staff and partner companies working together to create and share valuable online content so that all the businesses would benefit (slides here if you are curious).
One of those [...]

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What’s the number one challenge when it comes to content marketing?

30 April 2013

Content marketing is riding a crest of the wave as people wake up to the powerful business benefits of creating helpful content and sharing it online. It’s effective, yes, but it’s not without challenges, the biggest of which is producing enough content.
A successful content marketing strategy depends upon a steady stream of new blogs, [...]

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Valuable Content Award for HSBC Expat – a bank with the human touch

30 April 2013

You might think that corporate institutions like banks and blogging don’t naturally go hand in hand. Think again. We’re delighted to present this month’s Valuable Content Award to the team at HSBC Expat.
When it comes to marketing with valuable content HSBC Expat gets it absolutely right. Have a look at the plethora of resources they provide – [...]

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Barriers to blogging – the curse of Imposter Syndrome

24 April 2013

The Imposter Syndrome holds back many would-be brilliant bloggers. Here’s how to deal with it, get over it, and start blogging.

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Yin & yang, inbound & outbound – a case study in business development harmony

12 April 2013

Pull vs. push, inbound vs. outbound, marketing vs. sales, new vs. old – business development is fraught with tension these days isn’t it. Does it have to be so black and white?
Make valuable content your focus and these tensions disappear. This article shows how putting valuable content at the heart of all communication can bring [...]

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Gathering client feedback is a very valuable process

4 April 2013

We believe that understanding your clients is the foundation of all good business strategy.
Many of our valued clients use a regular feedback process to help them learn from their work. Here are two examples of client businesses learning what works from talking directly to their customers.

Jane Northcote is an independent change management consultant and author [...]

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Five reasons smart people find blogging intimidating. And five ways to tame blogging fears.

27 March 2013

You understand the theory that creating the kind of content your clients are looking for is a good way to show your expertise and pull leads into your business. But understanding the theory and actually writing a blog article are two very different things.
Most of our clients are consultants – exceptionally talented individuals with huge [...]

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From one engineer to another: Valuable Content Award for Indium Corporation

27 March 2013

We are so excited about this month’s Valuable Content Award winner – a true leader in valuable content creation at scale across a B2B firm. Indium Corporation develops and manufactures materials used in the electronics assembly industry. This is business-to-business at its most technical – some might say ‘dry’ or ‘boring’, certainly not sexy. Yet [...]

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Are you talking to me? How to pull people closer with your writing.

26 March 2013

Writing strikes a chord when the writer seems to encapsulate something you were thinking already. They capture an idea that was swirling around in your mind, and they skewer it perfectly. That’s it, you think! That’s what I meant to say! That’s what I need to do!

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