Ever sat in a lecture and felt yourself drifting off? Stuck at the back of the room while the lecturer drones on and on down at the front. You know that you’re just one face in a crowd, and surely no one will notice if you close your eyes for a second…..zzzzzzz.  It’s easy to do.

Now try and remember the last time you nodded off while you were chatting with a friend. Conversations with people we like are rarely soporific. We don’t fall asleep because we’re involved in the conversation – listening intently, asking questions, and sharing jokes keeps us alert.

You want your writing to feel like the conversation with a friend, not a lecture from a distant expert.  So how do you do that? How can you write so that readers stick with you? [click to continue…]

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