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Get into actionYour bookshelf is groaning with business marketing books and your Twitter stream is full of experts telling you what to do. You know you need to be doing something different with your content if you want better results from your marketing. So what’s stopping you? Why is it so hard to change?

There is huge frustration for many business owners around content. Yesterday, one of our newsletter readers described the feeling of not getting to grips with his content as ‘a bad smell that lingers all the time.’ He described having lots of ideas but a fear of committing to any of them. Which was the right one to pursue? What if it wasn’t good enough? What if he wrote something that misrepresented his business? What if people didn’t understand what he meant?

He described a desk piled high with half scribbled blogs and newsletters, and a mind full of great ideas for many more that he thought his customers might value, but he just could not get going. He had acres of good intentions but is completely fenced in with fear.

How to feel the fear and do it anyway

It’s a common problem, particularly for small business owners who don’t have a big network of support to help them.

Here are a few tips on breaking the content deadlock, and making change happen. [click to continue…]

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