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Content Marketing Strategy Process

Do you know what you should be writing this month? And next? And the month after that? If your content creation process is haphazard, rather than strategic, you could well be missing out. You might get by content wise, living hand to mouth, but your marketing efforts will be healthier and more cost effective, if you work to a plan.

Recent research by the Content Marketing Institute here in the UK suggests that whilst 85% of respondents use content marketing only 42% say they are using it effectively. In the same survey 71% of those who have one say they are effective, almost doubling their chances of success. The lesson is clear – if you want to be more effective at content marketing take the time to document your strategy and follow it closely.

A content strategy is your recipe for content marketing success but understanding how to create one is still a black hole in understanding for many. How do you get a good strategy together and what exactly does it involve? Here’s a 10-step recipe for to help you cook up your content strategy. [click to continue…]

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