How do you find the time to write great content?

by Sonja Jefferson on October 31, 2014

Time, time, time. We recently ran a survey of our email subscribers, asking them to name the biggest challenge they face when it comes to their content. Again and again ‘finding the time to write’ came up as the biggie for our community. It seems there’s never enough time to do all the things you have to do, let alone the things you want to do. How the hell do we carve space to create or write the content we need to promote what we do?

No shame in this challenge. The time question is a massive one for most of us in business. Many of us now recognise the content marketing opportunity but just can’t seem to shoehorn content creation into our working weeks.

Sharon and I struggle with it too. We’ve been facing a version of this challenge ourselves with trying to fit book writing in alongside client work, day to day content writing and making some fairly big changes to our business. We know how much value we’ll get from the second edition of the book – it’s our opportunity to move this company on again – so this is an imperative for us. We’ve had to make some radical decisions to make sure we get it done. [click to continue…]


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Like some terrible sudden adolescence, my Facebook page has sprouted hair. I shudder every time I look at it. And it’s not just Facebook. A tide of brown fur is spreading. Every page I look at online has a hairy brown edge or a thick tuft of black, brown or even green hair lurking next [...]

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