How to get your content read

by Sonja and Sharon on November 10, 2014

Beware: the two to three month slump

The third Monday in January has been labelled ‘Blue Monday’ by the media. Christmas is over, the days are long, the weather’s awful, and your New Year’s resolutions are either failing to show results, or you’ve given up already.

There’s a similar phenomenon when it comes to content marketing. People start with buckets of enthusiasm and the very best intentions, but then they hit a wall. We’ve witnessed a pattern here with companies both big and small. More often than not this wall looms largest at the two to three month mark. The new website is up, there’s some great content coming through but a couple of months down the line frustration strikes.

Where are all the visitors? Why aren’t the leads pouring in? It feel like we’re talking to ourselves. This stuff is valuable – and I’m under pressure to deliver results – why isn’t it getting read? We need more eyeballs on our content, fast!

It’s a natural reaction and a frustration we can well understand. Our advice: don’t panic; check you’re doing all you can to promote your content; and keep on keeping on.

Here are some ideas to help you ride out the two to three month content marketing slump and get the success your content deserves. [click to continue…]


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