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Matt Lane Beerbods

No advertising, no sponsorship – just great service, fabulous content and live engagement via social media. We are delighted to present our latest Valuable Content Award to the brilliant BeerBods team.

From shed to business

BeerBods’ founder Matt Lane had his first experience of beer at a youngish age, at his dad’s pigeon racing club. When he got to university he was drinking quality old man’s ale when most of his peers were necking snakebite. Matt took on the challenge of educating them to drink better beer. He set up a beer club in his garden shed and held weekly tasting sessions of independent ales. His friends loved it. What if he could use the internet to make that shed his business?

In 2011 Matt set out on his mission to turn the beer club into a fully-fledged online business. He diligently wrote a list of what was needed, then decided to forget all but the last item – ‘find customers’. On a shoestring budget he put up a one page website describing the beer club idea with a call to sign up if interested. Good people tweeted about it and 250 people signed up in 24 hours. He had customers! Admittedly he didn’t have stock, a warehouse or even a license – but he did have a great idea and an audience ready to buy.

BeerBods was born. Membership grew steadily, fuelled not by pots of advertising cash but by social media and ‘decent content’ <- Matt’s words, I’d term it GREAT.

Here is the BeerBods story, with masses of ideas to inspire us to create the type of marketing that customers adore. [click to continue…]

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