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How to (re)connect with social media in 2015

by Sonja Jefferson on March 26, 2015

Up until this week, we’ve been pretty quiet on the social media front on this blog. It is a vital element in the valuable content universe of course, but the last time we wrote a post specifically on social media was back in 2012. I think it’s because social networking has become so much part of the natural fabric of our day-to-day communication here (little different for us than using the phone) that we forget it’s not this way for everyone.

A lot of the business world has caught on since that last post. The big social platforms – Twitter, LinkedIn, Facebook, Google+ – are far more crowded noisy spaces in 2015 than they used to be.

But not every business has got stuck in with social media; not by a long shot. And not all those who have got involved are getting the results they seek.

With this landscape in mind, I think it is high time for a check back in.

So what can social media do for a business in 2015, and how can you do it well?  [click to continue…]

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