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Little fish chasing big fish

Small businesses rule

Small business owners, we salute you!

Small and medium sized businesses are vital to the economy here in the UK. They account for 99.9% of private sector companies and provide 60% of private sector jobs. These enterprises have an important role to play in driving growth, opening new markets and creating jobs. But that’s not why we’re writing a book to help them.

We’re on a mission to help the people who own small businesses. People who want to make a difference, change the way things are done, and make life better for their clients. Profit is vital to small businesses owners, but it’s very rarely their only reason for being.  They don’t have to please distant shareholders, they are free to run their own ship and follow a course of their own choosing.

Independently-minded, brave, resourceful and up for a challenge – the qualities that make a successful small business owner are all useful attributes for content marketers too. Of course these attributes aren’t exclusive to people working in small businesses – you’ll find fantastic people like this in companies of all shapes and sizes – it’s really a question of caring deeply about your customers and being in a position to take action.

It’s people like this that we believe can create the best content. [click to continue…]

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Content marketing and the forgotten principles of trust

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Who is your trusted advisor? Your safe haven on tough issues?
This is the question posed by client and friend Andrea Howe, founder of The Get Real Project, and co-author of The Trusted Advisor Fieldbook on her new website. It’s a question that’s obviously relevant when we think about our behaviour as consultants or sellers. Perhaps [...]

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How to get your content read

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Beware: the two to three month slump
The third Monday in January has been labelled ‘Blue Monday’ by the media. Christmas is over, the days are long, the weather’s awful, and your New Year’s resolutions are either failing to show results, or you’ve given up already.
There’s a similar phenomenon when it comes to content marketing. People [...]

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How one small UK law firm is soaring with SlideShare

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Paul Hajek runs Clutton Cox – a small but far from traditional high street legal practice in Chipping Sodbury, Bristol. Digitally – they get it. Their business strategy relies on bricks with a lot of clicks, with 7,000 – 8,000 visitors a month to their website. They were early adopters of content marketing: the first [...]

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How do you find the time to write great content?

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Time, time, time. We recently ran a survey of our email subscribers, asking them to name the biggest challenge they face when it comes to their content. Again and again ‘finding the time to write’ came up as the biggie for our community. It seems there’s never enough time to do all the things you [...]

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The curse of remarketing. A Halloween horror story.

21 October 2014

Like some terrible sudden adolescence, my Facebook page has sprouted hair. I shudder every time I look at it. And it’s not just Facebook. A tide of brown fur is spreading. Every page I look at online has a hairy brown edge or a thick tuft of black, brown or even green hair lurking next [...]

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What’s the most valuable content of all?

20 October 2014

What’s the most valuable piece of content you’ve ever created? We asked ten of our content heroes from companies big and small for their top pick. We asked what’s worked best for them, and got them to define the value it’s brought to their businesses. Here’s what they had to say. It’s a fascinating list [...]

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Why content marketing would never work on The Apprentice

16 October 2014

The Apprentice is back. Brimming with bad behaviour, ridiculous posturing, and unbelievably awful one-liners, (fave so far ‘There are no ‘i’s in team, but there are five in individual brilliance”) it’s as compelling as ever. Even though it has us shouting at the screen ‘Bring some nice makeup? Wear high heels? Did feminism never happen?’ [...]

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How to run a content planning meeting (and have some fun)

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If you’re serious about making this content marketing thing work for your business then you’ll need to give it some regular attention. We’ve found that one of the best steps you can put in place to maintain your commitment is a regular content planning meeting (sometimes known as an editorial meeting). It’s a fantastic way [...]

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Marketing people love?

26 September 2014

I wonder what you really think about marketing. Is it a concept you embrace, naturally, or does the thought of it somehow leave you cold?
Ian is a client of ours – the founder of a 100-person consultancy firm. He has never been a big marketing fan. His fantastic business has grown organically, largely driven by [...]

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5 simple ways to grab (and keep) the attention of Generation Y

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Alice Hankin is a super-savvy Bristol University English Literature student who’s been doing some work experience with us this week. Her blog shares the secrets of talking to Gen Y and her tips are great for keeping the attention of lots of readers, even people as old as us!

Growing up in an increasingly digital [...]

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