VC-web-panel-01b

How do you find the time to write content?

by Sonja Jefferson on October 31, 2014

Time, time, time. We recently ran a survey of our email subscribers, asking them to name the biggest challenge they face when it comes to their content. Again and again ‘finding the time to write’ came up as the biggie for our community. It seems there’s never enough time to do all the things you have to do, let alone the things you want to do. How the hell do we carve space to create or write the content we need to promote what we do?

No shame in this challenge. The time question is a massive one for most of us in business. Many of us now recognise the content marketing opportunity but just can’t seem to shoehorn content creation into our working weeks.

Sharon and I struggle with it too. We’ve been facing a version of this challenge ourselves with trying to fit book writing in alongside client work, day to day content writing and making some fairly big changes to our business. We know how much value we’ll get from the second edition of the book – it’s our opportunity to move this company on again – so this is an imperative for us. We’ve had to make some radical decisions to make sure we get it done. [click to continue…]

{ 0 comments }

The curse of remarketing. A Halloween horror story.

21 October 2014

Like some terrible sudden adolescence, my Facebook page has sprouted hair. I shudder every time I look at it. And it’s not just Facebook. A tide of brown fur is spreading. Every page I look at online has a hairy brown edge or a thick tuft of black, brown or even green hair lurking next [...]

Read the full article →

What’s the most valuable content of all?

20 October 2014

What’s the most valuable piece of content you’ve ever created? We asked ten of our content heroes from companies big and small for their top pick. We asked what’s worked best for them, and got them to define the value it’s brought to their businesses. Here’s what they had to say. It’s a fascinating list [...]

Read the full article →

Why content marketing would never work on The Apprentice

16 October 2014

The Apprentice is back. Brimming with bad behaviour, ridiculous posturing, and unbelievably awful one-liners, (fave so far ‘There are no ‘i’s in team, but there are five in individual brilliance”) it’s as compelling as ever. Even though it has us shouting at the screen ‘Bring some nice makeup? Wear high heels? Did feminism never happen?’ [...]

Read the full article →

How to run a content planning meeting (and have some fun)

9 October 2014

If you’re serious about making this content marketing thing work for your business then you’ll need to give it some regular attention. We’ve found that one of the best steps you can put in place to maintain your commitment is a regular content planning meeting (sometimes known as an editorial meeting). It’s a fantastic way [...]

Read the full article →

Marketing people love?

26 September 2014

I wonder what you really think about marketing. Is it a concept you embrace, naturally, or does the thought of it somehow leave you cold?
Ian is a client of ours – the founder of a 100-person consultancy firm. He has never been a big marketing fan. His fantastic business has grown organically, largely driven by [...]

Read the full article →

5 simple ways to grab (and keep) the attention of Generation Y

19 September 2014

Alice Hankin is a super-savvy Bristol University English Literature student who’s been doing some work experience with us this week. Her blog shares the secrets of talking to Gen Y and her tips are great for keeping the attention of lots of readers, even people as old as us!

Growing up in an increasingly digital [...]

Read the full article →

Your email newsletter is NOT direct email marketing

15 September 2014

Is all email marketing the same? Do the same rules apply for every piece of email content you send?
Your email newsletter is part of your marketing mix – so it’s email marketing. Right? Well, yes and no. They’re the same but different, and they require a different tone. Here’s why it’s important to separate email [...]

Read the full article →

How to pinpoint your content sweet spot

8 September 2014

Getting your central message right
So you have a blog, a Twitter feed, a YouTube channel; your e-newsletter is ready to go. But what are you going to say?
Creating content without having a really secure understanding of what you want to be known for will never really bring you the business results you crave.  A solid [...]

Read the full article →

Communicate like you’re still on holiday

2 September 2014

If you’re back at your desk after taking some time off you may well be feeling a little disconnected. Once you’ve waded through the sea of emails, you could well be wondering what it is you’re actually doing there!
Before you dive completely back into the old routine it’s worth holding onto this holiday feeling for [...]

Read the full article →

7 things I’ve learned about content marketing

22 July 2014

Musings of a content marketing newbie, including why online guru Seth Godin is wrong!

Lucy Rodrick is a super-smart history undergraduate student from Bristol University considering a career in marketing. She’s been on work experience with us for the last few weeks and we’ve loved having her around. Here are a few ideas Lucy’s picked up [...]

Read the full article →