What makes a good content marketer?

by Sharon Tanton on November 10, 2015

Sharon and Brillo

Cuddling puppies and other content marketing soft skills.

What makes a good content marketer? Millions of words have been written about the crucial sharp-edged skills that help digital marketers – strategic thinking, the determination to follow a process driven approach, a single minded focus on ROI and measuring what matters – but far less is said about the softer skills.

Here’s my take on the squishy, less easy to define but equally important qualities which all good content marketers share. [click to continue…]


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