Boom heart image from Valuable Content Marketing

Let’s face it. Marketing isn’t the world’s favourite thing. Cynical and switched off in the face of many marketing techniques, we hit a problem when it comes to marketing our own businesses.

Do you need to develop an extra loud voice so you can shout about yourself from the roof tops? Do you need to grow extra thick skin so you won’t worry about annoying people? Do you, in fact, need a complete personality transplant, to turn yourself into a smooth talking motor mouth with the morals of a banker and the hide of a rhino?

The answer is ‘no’. There’s a simple way that you can be yourself, and win more of the work you really want. Do it this way, and not only will your customers thank you, but you’ll fall in love with marketing. Yes, really.

Here’s how. [click to continue…]


Valuable Content Award for BeerBods: a beautiful business powered by content and connection

29 June 2015

No advertising, no sponsorship – just great service, fabulous content and live engagement via social media. We are delighted to present our latest Valuable Content Award to the brilliant BeerBods team.
From shed to business
BeerBods’ founder Matt Lane had his first experience of beer at a youngish age, at his dad’s pigeon racing club. When he got [...]

Read the full article →

Remarketing sucks

23 June 2015

If you spend any time at all online, then remarketing is unlikely to have escaped your notice. I’m currently being chased round the internet by a pair of rejected lampshades, and Sonja is being stalked by a scorned summer wardrobe. We don’t like it.
When we talk about remarketing, we mean the practice used [...]

Read the full article →

Where are you on your content marketing journey?

8 June 2015

The path to content nirvana is rarely smooth
Marketing with valuable content is a simple idea, but tough to make work on the ground. The journey – from the decision to focus your efforts on sharing the kind of content your customers are looking for, to the point at which they choose to do business with [...]

Read the full article →

Why small businesses can produce better content than the big guys

12 May 2015

Small business owners, we salute you!
Small and medium sized businesses are vital to the economy here in the UK. They account for 99.9% of private sector companies and provide 60% of private sector jobs. These enterprises have an important role to play in driving growth, opening new markets and creating jobs. But that’s not why [...]

Read the full article →

Building team spirit – a content marketing culture

11 May 2015

Getting your business marketing with valuable content invariably means big change. It relies on people doing things differently. If you’re the one driving this new content marketing approach in a business with a few people or more then you’ll need to inspire people from across the company to learn new skills, take on new roles [...]

Read the full article →

How do small businesses use social media? Survey results.

29 April 2015

Social media has become part of every day life for many small business owners. Being on Twitter is almost as common as having a telephone on your desk was twenty years ago. But while it’s become the norm, social media is still a bit of a murky world. There are so many channels, and [...]

Read the full article →

How startup firm Wriggle got its social media mix right

20 April 2015

Getting going with social media is on most business to-do lists. But with so many platforms to choose from, how do you pick the right ones for your audience? And how do you make your chosen channels work well for you?
Wriggle is a mobile app that offers immediate dining and event discounts at independent eateries [...]

Read the full article →

Should every business owner learn to write content?

14 April 2015

If you’re running a business in 2015 it’s more than likely you’ll have heard that content matters. Blogging, tweeting, sharing video, sending out email newsletters – sharing valuable content as an approach to marketing a business is definitely all the rage.
But who should write it?
You might have heard stories of business leaders who have blogged [...]

Read the full article →

Content strategy vs. content marketing strategy – who cares?

12 April 2015

What’s the difference between content strategy and content marketing strategy? Sounds like a bad joke doesn’t it? And frankly it is, in normal life, but not in content land. It’s a topic that can get the content-focused world all steamed up, confused and tetchy.
I’ve struggled with the need for this distinction. From where I [...]

Read the full article →

What’s stopping you? How to overcome your content block

1 April 2015

Your bookshelf is groaning with business marketing books and your Twitter stream is full of experts telling you what to do. You know you need to be doing something different with your content if you want better results from your marketing. So what’s stopping you? Why is it so hard to change?
There is huge frustration [...]

Read the full article →