VC-web-panel-01b

What’s the most valuable content of all?

by Sonja Jefferson on October 20, 2014

What’s the most valuable piece of content you’ve ever created? We asked ten of our content heroes from companies big and small for their top pick. We asked what’s worked best for them, and got them to define the value it’s brought to their businesses. Here’s what they had to say. It’s a fascinating list with some clear lessons and great ideas to take away for your own content.

David Meerman Scott: New Rules ebook and SlideShare

David Meerman Scott“Two things for me. Firstly, the New Rules of PR ebook (downloaded over a million times) directly led to a book deal with Wiley for The New Rules of Marketing and PR, my international bestseller now in its 4th edition with more than 300,000 copies sold in English and available in over 25 languages from Bulgarian to Vietnamese. [click to continue…]

{ 6 comments }

Why content marketing would never work on The Apprentice

16 October 2014

The Apprentice is back. Brimming with bad behaviour, ridiculous posturing, and unbelievably awful one-liners, (fave so far ‘There are no ‘i’s in team, but there are five in individual brilliance”) it’s as compelling as ever. Even though it has us shouting at the screen ‘Bring some nice makeup? Wear high heels? Did feminism never happen?’ [...]

Read the full article →

How to run a content planning meeting (and have some fun)

9 October 2014

If you’re serious about making this content marketing thing work for your business then you’ll need to give it some regular attention. We’ve found that one of the best steps you can put in place to maintain your commitment is a regular content planning meeting (sometimes known as an editorial meeting). It’s a fantastic way [...]

Read the full article →

Marketing people love?

26 September 2014

I wonder what you really think about marketing. Is it a concept you embrace, naturally, or does the thought of it somehow leave you cold?
Ian is a client of ours – the founder of a 100-person consultancy firm. He has never been a big marketing fan. His fantastic business has grown organically, largely driven by [...]

Read the full article →

5 simple ways to grab (and keep) the attention of Generation Y

19 September 2014

Alice Hankin is a super-savvy Bristol University English Literature student who’s been doing some work experience with us this week. Her blog shares the secrets of talking to Gen Y and her tips are great for keeping the attention of lots of readers, even people as old as us!

Growing up in an increasingly digital [...]

Read the full article →

Your email newsletter is NOT direct email marketing

15 September 2014

Is all email marketing the same? Do the same rules apply for every piece of email content you send?
Your email newsletter is part of your marketing mix – so it’s email marketing. Right? Well, yes and no. They’re the same but different, and they require a different tone. Here’s why it’s important to separate email [...]

Read the full article →

How to pinpoint your content sweet spot

8 September 2014

Getting your central message right
So you have a blog, a Twitter feed, a YouTube channel; your e-newsletter is ready to go. But what are you going to say?
Creating content without having a really secure understanding of what you want to be known for will never really bring you the business results you crave.  A solid [...]

Read the full article →

Communicate like you’re still on holiday

2 September 2014

If you’re back at your desk after taking some time off you may well be feeling a little disconnected. Once you’ve waded through the sea of emails, you could well be wondering what it is you’re actually doing there!
Before you dive completely back into the old routine it’s worth holding onto this holiday feeling for [...]

Read the full article →

7 things I’ve learned about content marketing

22 July 2014

Musings of a content marketing newbie, including why online guru Seth Godin is wrong!

Lucy Rodrick is a super-smart history undergraduate student from Bristol University considering a career in marketing. She’s been on work experience with us for the last few weeks and we’ve loved having her around. Here are a few ideas Lucy’s picked up [...]

Read the full article →

Web 1.0 to 3.0 – the evolution of the professional services website

20 July 2014

Websites have come a long way in the last few years haven’t they, with the advent of blogs, then social media and now mobile. I’ve been watching the evolution of professional service firm sites with particular interest as a lot of our clients are in this space. Some of the big firms are getting it [...]

Read the full article →

Shock news! Content marketing has a hidden agenda

14 July 2014

Have you heard the rumour? We hardly dare say it but …. shhhh….come a little closer, we’ll whisper it quietly…‘content marketing’ is just a front!’
We think it’s time to strip away the mask of marketing jargon and reveal content marketing’s true identity. For this is the foot soldier of a far wider-reaching business campaign– [...]

Read the full article →