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Your email newsletter is NOT direct email marketing

by Sharon Tanton on September 15, 2014

same but different - Pantone blues

Same but different

Is all email marketing the same? Do the same rules apply for every piece of email content you send?

Your email newsletter is part of your marketing mix – so it’s email marketing. Right? Well, yes and no. They’re the same but different, and they require a different tone. Here’s why it’s important to separate email campaigns from your regular email newsletter.
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How to pinpoint your content sweet spot

8 September 2014

Getting your central message right
So you have a blog, a Twitter feed, a YouTube channel; your e-newsletter is ready to go. But what are you going to say?
Creating content without having a really secure understanding of what you want to be known for will never really bring you the business results you crave.  A solid [...]

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Communicate like you’re still on holiday

2 September 2014

If you’re back at your desk after taking some time off you may well be feeling a little disconnected. Once you’ve waded through the sea of emails, you could well be wondering what it is you’re actually doing there!
Before you dive completely back into the old routine it’s worth holding onto this holiday feeling for [...]

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7 things I’ve learned about content marketing

22 July 2014

Musings of a content marketing newbie, including why online guru Seth Godin is wrong!

Lucy Rodrick is a super-smart history undergraduate student from Bristol University considering a career in marketing. She’s been on work experience with us for the last few weeks and we’ve loved having her around. Here are a few ideas Lucy’s picked up [...]

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Web 1.0 to 3.0 – the evolution of the professional services website

20 July 2014

Websites have come a long way in the last few years haven’t they, with the advent of blogs, then social media and now mobile. I’ve been watching the evolution of professional service firm sites with particular interest as a lot of our clients are in this space. Some of the big firms are getting it [...]

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Shock news! Content marketing has a hidden agenda

14 July 2014

Have you heard the rumour? We hardly dare say it but …. shhhh….come a little closer, we’ll whisper it quietly…‘content marketing’ is just a front!’
We think it’s time to strip away the mask of marketing jargon and reveal content marketing’s true identity. For this is the foot soldier of a far wider-reaching business campaign– [...]

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How content marketing has filled IT firm Desynit’s pipeline with a flood of inbound leads

3 July 2014

Should you give a Valuable Content Award to one of your own clients? If they’ve taken your advice and run with it, taking it further and making their content greater than you’d ever have imagined then YES – I think you definitely should.
We are overjoyed to present the latest Valuable Content Award to the team [...]

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The power of illustration (or how stock shots are killing your content)

17 June 2014

Our most recent blog post, illustrated with the finished version of the image above, has been flying round the web this week. That post has something in common with our most widely read post of all time. Both featured original illustrations by our brilliant designer Lizzie Everard.
The success of both these posts has got me thinking about [...]

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Planning your content marketing A-Team

5 June 2014

A couple of years ago the question people were asking us is ‘what is content marketing?‘ Now the question is more likely to be ‘how do I make content marketing work?‘ Getting the right people on board is a key step in that process. We’ve put names to faces to show you the roles you [...]

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Content marketing and the Bank of Trust

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This is the third post in our series on selling with content. Introducing copywriting supremo Andy Maslen. Here Andy looks at an important question for every professional seller – how to use content to approach your email list. We love the Bank of Trust analogy and hope it makes you think too. Over to Andy.
Making [...]

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Valuable Content Marketing wins international Small Business Book award

30 May 2014

We’re thrilled to let you know that the Valuable Content Marketing book has won the Community Award for marketing book of the year in the Small Biz Book Awards. These international awards celebrate the best business books written for entrepreneurs and small business owners.  The results of the community vote were announced yesterday morning, with [...]

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