The Bean Chicago by Nicky Vincent

The best and biggest inspiration often comes when you remove yourself from the day to day, don’t you find?

On Monday I gave a talk on content strategy at the HOW Interactive Design Conference in Chicago – I know, Chicago! Check me! I’ve never visited the United States before so I was seriously excited about this. The trip came after 5 months of working heads down on a very intense project so it was also a great chance to look up and out.

Mid air, mid Atlantic with a bit of time to reflect on the way home I’m still buzzing from the experience. There are many ideas I’m taking away from this trip – for my business, for our content, for our clients, for the future – and I thought you might find some of them useful too.

Here are four biggies I’ll be taking back home from Chicago.

[click to continue…]


How to use social media for business

7 October 2015

Way back in May this year we were set the task of creating an online course in social media skills by the government-backed Digital Business Academy. Like the Academy, we recognise that there’s a digital skills gap for small businesses and start ups in the UK, and that the lack of solid social media skills [...]

Read the full article →

Want to cook up a content strategy? Try this 10-step recipe for success

27 July 2015

Do you know what you should be writing this month? And next? And the month after that? If your content creation process is haphazard, rather than strategic, you could well be missing out. You might get by content wise, living hand to mouth, but your marketing efforts will be healthier and more cost effective, if [...]

Read the full article →

2012 – 2015: What’s changed in content marketing?

6 July 2015

What’s changed for you in the last three years? A lot we’d bet. In a lifetime, three years sounds a short time but a lot can happen in thirty-six months. Life evolves at its own pace, and the world seems a busier, more fast-paced and crowded place than it did even three years ago. That’s [...]

Read the full article →

23 ways to fall in love with marketing and win more of the work you really want to do

1 July 2015

Let’s face it. Marketing isn’t the world’s favourite thing. Cynical and switched off in the face of many marketing techniques, we hit a problem when it comes to marketing our own businesses.
Do you need to develop an extra loud voice so you can shout about yourself from the roof tops? Do you need to grow [...]

Read the full article →

Valuable Content Award for BeerBods: a beautiful business powered by content and connection

29 June 2015

No advertising, no sponsorship – just great service, fabulous content and live engagement via social media. We are delighted to present our latest Valuable Content Award to the brilliant BeerBods team.
From shed to business
BeerBods’ founder Matt Lane had his first experience of beer at a youngish age, at his dad’s pigeon racing club. When he got [...]

Read the full article →

Remarketing sucks

23 June 2015

If you spend any time at all online, then remarketing is unlikely to have escaped your notice. I’m currently being chased round the internet by a pair of rejected lampshades, and Sonja is being stalked by a scorned summer wardrobe. We don’t like it.
When we talk about remarketing, we mean the practice used [...]

Read the full article →

Where are you on your content marketing journey?

8 June 2015

The path to content nirvana is rarely smooth
Marketing with valuable content is a simple idea, but tough to make work on the ground. The journey – from the decision to focus your efforts on sharing the kind of content your customers are looking for, to the point at which they choose to do business with [...]

Read the full article →

Why small businesses can produce better content than the big guys

12 May 2015

Small business owners, we salute you!
Small and medium sized businesses are vital to the economy here in the UK. They account for 99.9% of private sector companies and provide 60% of private sector jobs. These enterprises have an important role to play in driving growth, opening new markets and creating jobs. But that’s not why [...]

Read the full article →

Building team spirit – a content marketing culture

11 May 2015

Getting your business marketing with valuable content invariably means big change. It relies on people doing things differently. If you’re the one driving this new content marketing approach in a business with a few people or more then you’ll need to inspire people from across the company to learn new skills, take on new roles [...]

Read the full article →

How do small businesses use social media? Survey results.

29 April 2015

Social media has become part of every day life for many small business owners. Being on Twitter is almost as common as having a telephone on your desk was twenty years ago. But while it’s become the norm, social media is still a bit of a murky world. There are so many channels, and [...]

Read the full article →