Not more clients, but the right ones

by Sharon Tanton on April 15, 2014

Social media is crowded, use your content to find the right clients

Forget the crowd, use your content to find the one

I’ll let you in on a secret. All this time we’ve been telling you how creating valuable content will win you more clients, but that’s not its real super power. In fact, if you get your content really spot on it may well attract fewer clients. That’s the secret.

Fewer? Yes, but the right ones.  Let me explain.

Valuable content as a filter, not just a magnet

In recent years, content marketing has been seen by many as a fantastic way to get your message out to as many people as possible. Businesses saw viral video as the holy grail of marketing success – your message being seen by millions, without having to pay huge advertising budget prices. Content marketing and social media has stretched the potential reach for your message far beyond what was possible five years ago. You can write something now that could be read all over the world in the next five minutes.

The possibilities are intoxicating, but the trouble is, the world’s got rather drunk on them.

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