VC-web-panel-01b

A beginner’s guide to marketing automation

by Guest Writer on May 22, 2013

After content marketing, marketing automation is probably the hottest topic in B2B marketing this year. But, while the concept of marketing with valuable content is fairly intuitive, the premise of marketing automation feels far from. Marketing is hard enough, why would I want to automate it? And, what does that even mean anyway? Jason Mlicki from US marketing agency Rattleback answers your questions here. [click to continue…]

{ 4 comments }

Help don’t sell. Talk don’t yell. Show don’t tell.

14 May 2013

‘Help, don’t sell. Talk, don’t yell. Show, don’t tell.’ This is our mantra at Valuable Content, and it can help your business too.

Read the full article →

You are not alone. Collaborate for even greater content.

12 May 2013

“No one can whistle a symphony. It takes a whole orchestra to play it.” —H.E. Luccock

Tough this content generation game isn’t it?  With increasing numbers cottoning on to content marketing there’s a need for ever more, ever better content to rise above the roar. Don’t lose heart. You do not have to have a corporate-sized [...]

Read the full article →

Paddle boarding: lessons in life – and content marketing – from SUP Lanzarote

3 May 2013

Sharon and I were lucky enough to be asked to talk at Sands Beach, a very clued-up resort in Lanzarote this week. Our job was to get staff and partner companies working together to create and share valuable online content so that all the businesses would benefit (slides here if you are curious).
One of those [...]

Read the full article →

What’s the number one challenge when it comes to content marketing?

30 April 2013

Content marketing is riding a crest of the wave as people wake up to the powerful business benefits of creating helpful content and sharing it online. It’s effective, yes, but it’s not without challenges, the biggest of which is producing enough content.
A successful content marketing strategy depends upon a steady stream of new blogs, [...]

Read the full article →

Valuable Content Award for HSBC Expat – a bank with the human touch

30 April 2013

You might think that corporate institutions like banks and blogging don’t naturally go hand in hand. Think again. We’re delighted to present this month’s Valuable Content Award to the team at HSBC Expat.
When it comes to marketing with valuable content HSBC Expat gets it absolutely right. Have a look at the plethora of resources they provide – [...]

Read the full article →

Barriers to blogging – the curse of Imposter Syndrome

24 April 2013

The Imposter Syndrome holds back many would-be brilliant bloggers. Here’s how to deal with it, get over it, and start blogging.

Read the full article →

Yin & yang, inbound & outbound – a case study in business development harmony

12 April 2013

Pull vs. push, inbound vs. outbound, marketing vs. sales, new vs. old – business development is fraught with tension these days isn’t it. Does it have to be so black and white?
Make valuable content your focus and these tensions disappear. This article shows how putting valuable content at the heart of all communication can bring [...]

Read the full article →

Gathering client feedback is a very valuable process

4 April 2013

We believe that understanding your clients is the foundation of all good business strategy.
Many of our valued clients use a regular feedback process to help them learn from their work. Here are two examples of client businesses learning what works from talking directly to their customers.

Jane Northcote is an independent change management consultant and author [...]

Read the full article →

Five reasons smart people find blogging intimidating. And five ways to tame blogging fears.

27 March 2013

You understand the theory that creating the kind of content your clients are looking for is a good way to show your expertise and pull leads into your business. But understanding the theory and actually writing a blog article are two very different things.
Most of our clients are consultants – exceptionally talented individuals with huge [...]

Read the full article →

From one engineer to another: Valuable Content Award for Indium Corporation

27 March 2013

We are so excited about this month’s Valuable Content Award winner – a true leader in valuable content creation at scale across a B2B firm. Indium Corporation develops and manufactures materials used in the electronics assembly industry. This is business-to-business at its most technical – some might say ‘dry’ or ‘boring’, certainly not sexy. Yet [...]

Read the full article →

← Previous Entries