Struggling with what to say?
How do you get your content just right so it communicates who you are and what you stand for as a business? And how do you get the word out so ideal clients find you, trust you and buy from you?
We’re Sonja and Sharon. We work with consultants, creatives and other professionals who want to win more of the right work and make a bigger impact. We offer content marketing advice and training to get you crystal clear and confident, so you attract more of the work you love to do, more easily.
Content marketing courses
Learn and take action on your content so your website and marketing get results
Courses in Bristol
New website looming? Want to attract the right business but not sure what to say?
Six training sessions at with us will get you clear on your content and business thinking so you win more fulfilling, profitable work.
Online content marketing courses
Stuck with your content and business thinking? Want some help but can’t get to Bristol?
Check into our online programme to pinpoint where your true value lies. Learn how to market yourself in a way that feels right and really gets results.
Training for your team
Struggling to make an impact with your content? Marketing stuck in second gear?
Bespoke workshops and programmes that get teams aligned, motivated and creating brilliant content to move your business on.
Customer success stories
Our training and coaching has helped over 100 businesses uncover their true value and make selling easier.
Launching Wealth Horizon
A story, website & content that disrupted the status quo and won trust and customers fast.
Repositioning The Right Book Company
A confident new brand, message and content marketing strategy that’s generating good leads.
Content marketing consultancy and insight
DISCOVER YOUR TRUE VALUE
Struggling to stand out in the marketplace? Can’t find the right words to describe who you are and what you do?
We’ll interview your clients, give you a powerful ‘outside in’ view of your business and write key content to articulate your story. The clarity, consensus and collateral you need to set your marketing on the path to success.
20% year on year growth
“Coaching from Valuable Content has helped me grow to a $1million business. My website, resources and weekly tips drive awareness, trust and good sales leads.”Andrea P. Howe
Pipeline of inbound leads
“Now people are coming to us instead of us always going to them. We’re seeing loads of inbound inquiries from our content, 24 in the last month alone!”Dave James
A game-changing business
“I wish I’d found VC earlier. I’d have saved thousands of pounds in wasted marketing and 3 years’ going round in circles trying to get my business established.”Dr Helen McCarthy
Marketing people love
In a noisy world, the businesses that shine tell stories that live in our hearts as well as our heads. Their marketing turns conventional wisdom on its head – helping over selling, connecting over closing, serving a niche community rather than shouting to the anonymous masses. We’re on a mission to help good businesses flourish with marketing people love – content that matters and you’re proud to share.
Why is creating valuable content for our audiences so hard? What challenges do you face as business owners, experts, and marketers in 2018? Research results from the Valuable Content survey.read more
For growing companies, attracting and retaining the right talent is a real pain point. Here’s how to use content marketing to attract, excite and retain the best candidates, with examples and tips to show you how it’s done.read more
What is content marketing? How do you get it right? What are the most common pitfalls? How do you create valuable original content? An interview with Sonja Jefferson for the WeContent conference in Romania.read more
Read the book
Valuable Content Marketing – make quality content your key to success
Sold in 26 countries
“If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”