Sonja Jefferson

Sonja Jefferson founded Valuable Content in 1999, and works as a consultant, trainer, writer and speaker. She works with ambitious business owners and marketing teams, helping them to make the most of the web and content opportunity, so more of the business they want comes to them.

She is co-author of the best selling Valuable Content Marketing book (the second edition comes out July 2015).

Sonja set up and runs the Bristol Content Group and hosts the Valuable Content Awards, recognising content excellence around the world.

The work Sonja loves and the value it brings

Sonja enjoys helping entrepreneurs and marketers to create useful, inspiring marketing to power their success. Her superhero power is helping business leaders to unlock what it is they really want to say. Clients comment on her knack for going beyond the nitty-gritty to help them see the big picture.

Her work helps small businesses strengthen and grow, for more good inbound leads and an easier, joined up sales process. Sonja gets businesses marketing – consistently and effectively – in a way they enjoy. Alongside a growing stack of truly valuable content, she leaves people with clarity and confidence in their ideas, and renewed pride in what they do.

Sonja’s valuable content story

“With a degree in Sociology from Bristol University, I started my career as a sales person for professional services firms, selling to corporates across Europe.

It didn’t take me long to work out that cold-calling and traditional sales tactics often led to dead ends. I wanted a more natural way to start conversations. I quickly realised that the marketing material I was given to help me sell didn’t do much to open doors either: prospective clients just chucked it in the bin! I changed tack, sending out copies of articles my MD had written for the trade press to open conversations. It worked! The people I wanted to do business with appreciated the helpful, thought-provoking information.

This realisation coincided with the arrival of blogs and social media, which I could see cut out the middleman and allowed companies to reach their audience directly and tell their own stories.”

These early experiences ignited Sonja’s interest in an approach that has become known as content marketing – engaging prospects and motivating sales with valuable content.

Get in touch with Sonja:

  • If you want to understand how to transform your website and online marketing so they bring you business results.
  • If you’re struggling to know what to say with your content.
  • If you want help to make a valuable content marketing approach work across your business.
  • If you want to put together a content marketing strategy.
  • If you’re looking for a talk, training course or workshop in content marketing, social media, content strategy, finding your business purpose, or website planning.

Email: or call +44 (0) 117 9290414, +44 (0) 7974 398906

Social connections

Life outside work

Sonja lives with her husband and two boys in Bristol, UK. She loves the water. She is currently learning the intricacies of rowing a traditional Cornish Pilot Gig and occasionally braves the British weather and jellyfish for long outdoor swims (which is useful in the unlikely event that the boat capsizes!). She dreams about a house in a cove on the rugged west coast.

What Sonja’s clients say

“Sonja has a great knack for helping you take a step back, away from the nitty gritty details, to revisit what it is that you’re trying to achieve with your content marketing. It was a real pleasure working with her on building out our content strategy at Moonfruit and I do hope we can work together again some time – I’ll certainly recommend Valuable Content to anyone looking for an outside perspective on their content efforts.”

Vicki Shiel, Head of Content at Moonfruit

“I hired Sonja and her team to help me develop the new website for The Get Real Project–one of the best decisions I’ve ever made. Sonja is thoughtful, conscientious, resourceful, and insightful. I’m absolutely thrilled with what we created together and look forward to a long-lasting partnership.”

Andrea P. Howe, co-author of the Trusted Advisor Fieldbook and founder of the Get Real Project

“I always look forward to meeting with Sonja. Not only does she bring deep level expertise in all things ‘content’ related, but she always comes into a room with energy and a can do attitude. She is easy to get on with, clear in her advice, and has a knack of empathising with everyone she meets. That is an important quality in an advisor, as we are usually grappling with a multitude of colleagues and a variety of views. Sonja makes everyone feel listened to and important, and then draws the threads together into a single solution.”

HOW Interactive Design

“I was so pleased to have Sonja join us at the HOW Interactive Conference. Her insight into content strategy is invaluable, but what strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organization to redefine itself, and her unique blend of warmth, empathy, wit, and intelligence make her the perfect guide through what is often a disorienting, difficult, and discouraging paradigm shift. Sonja’s finely-crafted talk deftly won her the hearts and minds of the discerning designers in our audience. I would recommend her in an instant to any event or organization needing a perspective on content and digital marketing.”

Chris Butler

Terri Lucas, Partner and Marketing Director at Hymans Robertson LLP

“Over the last few years our business has gone from strength to strength. I have no doubt that Sonja’s input has played a real part in our success. She has helped us redefine the way we pitch. Our offer is now more obvious, more tangible and brings us greater success. We see ourselves as thought leaders in our field, and this is helping us to secure more beneficial client relationships.”

Nick Walrond, MD of RSG Sanderson Plc

“We are finding that the work we have done with Valuable Content has greatly increased our brand awareness. Now people are coming to us instead of us always going to them.”

Dave James, MD of Ascentor

(You can find more client testimonials on LinkedIn)