About us

Earn the customers you want with valuable content

Sonja Jefferson and Sharon Tanton

Sonja Jefferson and Sharon Tanton

Welcome to Valuable Content – where entrepreneurs and marketers in small businesses learn how to use the web to attract the work they want, and come to love marketing too. We’re on a mission to help good businesses fly by teaching them how to create and share content that matters.

Run by Sonja Jefferson and Sharon Tanton, authors of the best-selling Valuable Content Marketing book, Valuable Content is a two-woman band (with some great support behind us) based from Bristol, UK.

We’d love to show you how to use valuable content to get better results from your website, from social media and your business development activities, guiding you through the process so you drive the results you need.

We have many years of practical experience helping businesses to launch and grow by sharing valuable content across social media and the web – from leading the development of the University of Bristol’s first content strategy to helping businesses on the island of Lanzarote to collaborate on content so the whole island benefits.

We offer pragmatic content marketing advice and deliver powerful workshops and learning programmes that have inspired change in hundreds of amazing businesses across the UK, Europe and US. We help people get clear on what content to write, how to write it, and how to join the dots to make a valuable content marketing approach work for them.

The Valuable Content team


Sonja Jefferson is a digital marketing coach, speaker & trainer. She wants to inspire entrepreneurs to put valuable content at the heart of their marketing and use the web to build businesses they’re proud to run.


More about Sonja here

Sharon Tanton


Sharon Tanton is a wordsmith and teacher, helping businesses to communicate their business story and create likeable marketing that gets results. Sharon shows how to create & use high value content on all channels, for powerful connections.


More about Sharon here

What people say

If you care about marketing and want to do it properly, you’re in the right place and in the best of hands.” Doug Kessler / Creative Director / Velocity Partners

“When it comes to digital marketing there are loads of commentators that tell people what to do, but Sonja and Sharon help you make it happen. They have enabled me, coached me and given me the confidence to share Wealth Horizon’s story widely. It’s engaging customers and industry commentators alike, and bringing our new business great results. If you want to make content and social media work then you’re in the right hands with Valuable Content.” Chris Williams / CEO / Wealth Horizon

We learned what prospects needed from an IT firm and translated that into a strong brand identity that underpins all our content, including blogs, guides, infographics, social, slide sets, video and now podcasts. Our website traffic has more than tripled, and it’s going up all the time. We now have a strong, consistent pipeline of sales opportunities that we never had before.” Amy Grenham / Marketing Manager / Desynit

“The work we have done with Valuable Content has greatly increased our brand awareness. Now people are coming to us instead of us always going to them.” Dave James / MD / Ascentor

Inspiring training that will make you change your approach to marketing.” Workshop participant

Transform your marketing with valuable content

To see if we are the right people to help you with your challenge do get in touch for an informal chat – sonja@valuablecontent.co.uk or call on 0117 9290414. If we can’t help we can usually recommend someone who can.

{ 5 trackbacks }

How to keep your blog mojo working
April 4, 2011 at 8:14 pm
Creative Cadence case study – Desynit brand development
September 24, 2013 at 9:25 am
Desynit brand development – rebrand, logo design and messaging
September 24, 2013 at 9:39 am
How can a robot, a heart and a plug socket help to communicate an improved way of working? | Creative Cadence
October 2, 2013 at 3:17 pm
Salesforce Guide Design
October 24, 2013 at 3:11 pm

Comments on this entry are closed.