About us

Earn the customers you want with valuable content

Welcome to Valuable Content – where entrepreneurs and marketers in small businesses learn how to use the web to attract the work they want, and come to love marketing too.

About valuable content

Put valuable content to work for your business

We’re on a mission to help good businesses fly by teaching them how to create and share content that matters.

We design and deliver powerful workshops and programmes that have inspired change in hundreds of amazing businesses across the UK, Europe and US. We help people get clear on what content to write, how to write it, and how to join the dots to make a valuable content marketing approach work for them.

Run by Sonja Jefferson and Sharon Tanton, authors of the best-selling Valuable Content Marketing book, we are a two-woman band (with some great support behind us) based from Bristol, UK.

We’d love to show you how to use valuable content to get better results from your website, from social media and your business development activities, guiding you through the process so you drive the results you need.

The Valuable Content team


Sonja Jefferson is a digital marketing coach, speaker and trainer. She wants to inspire entrepreneurs to put valuable content at the heart of their marketing and use the web to build businesses they are proud to run.


More about Sonja here

Sharon Tanton


Sharon Tanton is a wordsmith and teacher, helping you communicate your business story for marketing that is loveable and human. Sharon shows you how to create high value content on all channels to get your unique message across.


More about Sharon here

What people say

If you care about marketing and want to do it properly, you’re in the right place and in the best of hands.” Doug Kessler / Creative Director / Velocity Partners

We learned what prospects needed from an IT firm and translated that into a strong brand identity that underpins all our content, including blogs, guides, infographics, social, slide sets, video and now podcasts. Our website traffic has more than tripled, and it’s going up all the time. We now have a strong, consistent pipeline of sales opportunities that we never had before.” Amy Grenham / Marketing Manager / Desynit

“The work we have done with Valuable Content has greatly increased our brand awareness. Now people are coming to us instead of us always going to them.” Dave James / MD / Ascentor

Inspiring training that will make you change your approach to marketing.” Workshop participant

Transform your marketing with valuable content

To see if we are the right people for you do get in touch for an informal chat – sonja@valuablecontent.co.uk or call on 0117 9290414. If we’re not right we can usually recommend someone who is.

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