Sharon Tanton

Creative director and chief wordsmith

Creative Director at Valuable Content, Sharon Tanton www.sharontanton.co.uk is an expert copywriter and content creator.

Sharon creates compelling content that helps businesses get their messages across – ‘About Us’ copy and company profiles, articles, e-books, newsletters, web content and video scripts.

Sharon makes your marketing loveable, helping professional businesses to create exciting, stand-out brands.

“Insightful, quick and creative, Sharon takes the time to understand us as an agency. We’ve worked with her on a number of client projects, including work for Sainsbury’s, Bottelino’s and the Paljakka Resort Hotel – the development of large resort in Finland. She has written copy for brochures, websites, newsletters and branding material. Her editorial support with presentations has led to us landing a very big new client.  Sharon’s currently working on Creation’s new identity, and I’m looking forward to a long working relationship together.” Nick Wood, Account Director, Creation Design and Communications

“I’ve worked with Sharon on many occasions and she is the person I go to first for any writing or branding project. Clever, perceptive and strategic, she understands the best way to get a message across and has a sharp creative mind. Her writing is always clear, succinct and memorable.” Daniel Penfold at Knifesmith

“Sharon is a talented copywriter and creator of compelling creative messages.  I’ve been really impressed by her ability to present complex and often highly technical products and services in a matter of fact, easy to digest and understand way.” Richard Dennys at Digital Divinity

Sharon’s background and approach

You’ll find more about Sharon’s approach and background in the quick interview questions she answers below.

Sum up your approach to marketing:

“Know your audience. Tell a story. Be true.”

Describe your career path:

“I’ve worked in lots of wordy places on my way to working with Sonja. English degree, local radio, BBC Radio Times, TV researcher, English teacher, brand manager in Communications agency. They’ve all been about getting messages across – grabbing attention and making people listen.”

Three words to describe you?

“Thinks she’s funny”

Biggest frustration in marketing land?

“Jargon. Writing that isn’t clear. Pop up ads.”

Biggest kick you get out of work?

“Translating ideas into great copy. Making something complicated appear straightforward. Seeing words and images come together and knowing it’s going to work.”

How can clients get the most out of working with you?

“Give me lots of background information, talk about what they want to achieve, have clear aims, be open to ideas.”

What did you want to be when you grew up?

“Mrs Simon le Bon”

Twitter or Facebook?

“Too much of both”

Where would you prefer to be right now?

“Walking the dog somewhere wild and woody with my family. Driving across the Sahara desert with Bill. About to eat a fabulous meal with my friends. Any of the above.”

Favourite clients

“Have a fondness for collaborating with great designers – love words and pictures working brilliantly together. People with a genuine and infectious enthusiasm for their business. Clients that truly understand the importance of great writing, and so value my work. Hey, we all want to be loved.”

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