Sonja Jefferson

Content Marketing Strategist

Sonja Jefferson is MD and founder of Valuable Content. Co-author of the Valuable Content Marketing book, Sonja is a content marketing consultant, speaker and writer.

Sonja launched consultancy Valuable Content 12 years ago to help good businesses use great content to win the business they deserve. Her strengths lie in getting to the heart of the message, showing how to produce and share the right type of information to help a business grow.

Her background in business-to-business sales in the consultancy market taught her from ground level up why some sales approaches work whilst others fall short. An early adopter of blogging as a business development tool, Sonja proved that companies of all sizes and remits could attract the interest of their target audiences through generously sharing useful content – creating unprecedented levels of interest and engagement compared to traditional, self-oriented marketing campaigns.

Sonja lives in Bristol, UK with her husband and two boys, spending her free time travelling to west coast beaches in her camper van where she loves to swim, surf (badly!) and run.

How Sonja can help

Sonja helps business owners and marketers at B2B and professional service firms to place high quality content at the heart of their marketing for sales results. She advises, writes and runs workshops on how to get the best out of digital marketing methods and build high performing websites – based on the valuable content principles.

She also is chosen content marketing trainer for the Institute of Direct and Digital Marketing Association (IDM), and runs the Bristol Content Group with its increasingly popular meet ups and events.

Sometimes referred to by clients as the marketer who thinks like a sales person Sonja understands the high-pressured demands of business development and the very human solution that is proving to be the future of marketing.

Get in touch

Contact Sonja if you want to transform your online communications, improve the value of your marketing or are looking for help to make content marketing work across your business. She will join it all up for you, helping you to craft the solution you need to get your message across.

Or get in touch directly: +44 (0) 117 9290414, +44 (0) 7974 398906

What Sonja’s clients say

“I always look forward to meeting with Sonja. Not only does she bring deep level expertise in all things ‘content’ related, but she always comes into a room with energy and a can do attitude. She is easy to get on with, clear in her advice, and has a knack of empathising with everyone she meets. That is an important quality in an advisor, as we are usually grappling with a multitude of colleagues and a variety of views. Sonja makes everyone feel listened to and important, and then draws the threads together into a single solution.”

Terri Lucas, Partner and Marketing Director at Hymans Robertson LLP

“Over the last few years our business has gone from strength to strength. I have no doubt that Sonja’s input has played a real part in our success. She has helped us redefine the way we pitch. Our offer is now more obvious, more tangible and brings us greater success. We see ourselves as thought leaders in our field, and this is helping us to secure more beneficial client relationships.”

Nick Walrond, MD of RSG Sanderson Plc

“We are finding that the work we have done with Valuable Content has greatly increased our brand awareness. Now people are coming to us instead of us always going to them.”

Dave James, MD of Ascentor

(You can find more client testimonials on LinkedIn)

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