What is content marketing? How do you get it right? What are the most common pitfalls? And how do you create truly valuable original content? An interview with Sonja Jefferson for the WeContent conference in Romania.
The Valuable Content blog
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Where should responsibility for content sit within an organisation? Who ‘owns’ content strategy and makes decisions on the ideas you share as a business? 10 marketers and business leaders give their expert view.
How do you tackle the huge range of content options out there? Is there a workable framework for your content planning? Try this simple 3 pillar formula from Margaret Magnarelli of Monster.com.
Marketing with valuable content is a simple idea, but tough to make work on the ground. Here’s a helpful set of illustrated maps to chart your journey through the Land of Content and guide you to long term business success.
Does blogging work for lead generation? A content marketing success story from 12 person information risk management firm Ascentor, a seemingly ordinary business using its blog to drive sales.