How do you stand out in our crowded digital world? Copywriter John Espirian is winning through his ‘relentlessly helpful’ content marketing approach. Here’s his story, with valuable tips to take away.
The Valuable Content blog
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What is content marketing? How do you get it right? What are the most common pitfalls? How do you create valuable original content? An interview with Sonja Jefferson for the WeContent conference in Romania.
Where should responsibility for content sit within an organisation? Who ‘owns’ content strategy and makes decisions on the ideas you share as a business? 10 marketers and business leaders give their expert view.
How do you tackle the huge range of content options out there? Is there a workable framework for your content planning? Try this simple 3 pillar formula from Margaret Magnarelli of Monster.com.
Marketing with valuable content is a simple idea, but tough to make work on the ground. Here’s a helpful set of illustrated maps to chart your journey through the Land of Content and guide you to long term business success.