However good you are at what you do, it is fear that can paralyse the most brilliant minds. Imposter Syndrome – or the terror of being found as a fraud – stops many potential bloggers in their tracks.
“If I share my knowledge people will realize how little I really know.”
“Other people know way more than I do. I’m no expert.”
“My work persona is an act. I can’t show the ‘real me’ or the world will realise I’m just playing at it.”
“I feel uncomfortable talking about my success. I know I don’t deserve it.”
It’s easy to see how feelings like this can hold you back. Doubting yourself and your abilities makes the idea of putting yourself on the line by writing a public blog very uncomfortable. Why on earth would you want to open yourself up to the world?
Understand that you’re not alone. Both Sonja and I felt very unsure of our first blogging efforts. Very few people are so supremely confident in what they do that writing about it comes easy.
How to cure Imposter Syndrome
There is only one cure to Imposter Syndrome, as far as we know, and that’s just to get stuck in to the writing. Feel the fear and do it anyway.
If you’re worried about being uncovered as a fraud, try seeing your blog differently. Instead of seeing the blog as a chilly window into your empty knowledge soul, view it as a chance to share the few slivers of really useful stuff that you do have. (Oh come on, you know something!) Once you begin and make blogging a habit, you’ll find that the ideas start flowing. You will develop your own unique style.
- Turn your reticence about putting yourself forward into a strength. People with ‘Imposter Syndrome’ aren’t naturally disposed to write self-obsessed ‘Me! Me! Me!‘ posts – they don’t want the attention. What you write will be client focused, and that’s a good thing.
- Think of the things that your clients thank you most for. It might be small stuff rather than Nobel Prize winning acts – and use that for a basis for your blogs.
- Think of the questions you get asked most. That’s what your potential clients really want to know. Answer those in your blog posts.
- Remember, applying your knowledge and experience to your clients’ world is what’s unique to you. This is the thing that will make your blogs fly.
Your blog isn’t the place you’re going to get unmasked as an imposter, it’s the place you’re going to demonstrate how you can help, and that’s way more valuable.
How we can help
Sign up for our free e-course – Blogging for Professionals – and find the confidence to write really valuable content.
More blogs to get you started.
- Five reasons smart people find blogging intimidating. And five ways to tame blogging fears
- Writing: How to just do it
- How to write a good enough article
Finally, thank you to Gary Williams for inspiring this blog!