How do you stand out in our crowded digital world? Copywriter John Espirian is winning through his ‘relentlessly helpful’ content marketing approach. Here’s his story, with valuable tips to take away.
The Valuable Content blog
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If you’re just setting out on your content marketing journey, these tips will get you off on the right foot and help you avoid some of the key pitfalls that can scupper your success.
Why is creating valuable content for our audiences so hard? What challenges do you face as business owners, experts, and marketers in 2018? Research results from the Valuable Content survey.
For growing companies, attracting and retaining the right talent is a real pain point. Here’s how to use content marketing to attract, excite and retain the best candidates, with examples and tips to show you how it’s done.
What is content marketing? How do you get it right? What are the most common pitfalls? How do you create valuable original content? An interview with Sonja Jefferson for the WeContent conference in Romania.
Where should responsibility for content sit within an organisation? Who ‘owns’ content strategy and makes decisions on the ideas you share as a business? 10 marketers and business leaders give their expert view.