What’s the difference between copywriting and content writing? Does it matter? How do you ensure you hire the right writers for your website project?
The Valuable Content blog
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According to our survey, the biggest hurdle for potential business bloggers is the fear of being dull. Here are 5 surefire ways to make your fear of being boring disappear for good.
Having a few metaphors up your sleeve is a short cut to making your writing warmer and more memorable. But how do you write a good one, and how do you use them to best effect in your content?
You want your writing to feel like the conversation with a friend, not a lecture from a distant expert. So how do you do that? How can you write so that readers stick with you?
Content matters but if you’re running a business do YOU need to learn to write it? Or should you hire others to write the content for you?
Beware: the two to three month slump The third Monday in January has been labelled ‘Blue Monday’ by the media. Christmas is over, the days […]