December is the perfect month for planning your approach for the following year. Chris Brogan calls it ‘the power month‘ – and I like that. For all us hard-working business owners it’s our secret slowdown: somewhere between December and January we carve ourselves just a little bit of head space to look forward and think back; a good time for letting those creative ideas fly.
If marketing is one of the things you want to improve next year, here are a few ideas to add to December’s thinking pot:
- Start blogging in earnest – write articles regularly that help your customers do business better and you’ll be amazed at the results – wider awareness, increased trust, easier referrals, more sales.
- Keep in touch by email. Don’t forget your current contacts in 2012 – if you want to make your life easier, devote time and attention to keeping in touch with those that know you. Communicate with them regularly in ways they appreciate and find useful and they’ll reward you with referrals and new business when the time is right.
- Produce something really valuable. Take it further in 2012. Produce a piece of high quality stock content with a shelf life – the really strong, valuable stuff – a useful downloadable guide, ebook, whitepaper, research or king of them all – a book. Up the value for greater return.
- Stop flirting with social media and get stuck in. It’s no longer on the fringes, it’s how many of your customers and clients research, connect and communicate today. Get involved!
- Make your website a resource, not a brochure. Turn it into a valuable resource for your clients, not just a promotional tool for you. Stop shouting, start helping: put your clients first.
At the heart of each of these ideas is valuable content. Make your marketing all about creating and sharing information that is genuinely valuable to your particular buyers and watch your business grow.
We wish you the best of luck for 2012.