Which words matter most for your business? Is it your strapline? Your ‘About’ copy? The words you use to describe what you do? Or does it go deeper than that. Here’s our view on what to prioritise.
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
My 3 worst ever speaking performances revealed. With big lessons we can all learn – as public speakers, and for all other forms of content we create and share.
What we’ve learned about learning from the Pub School experience, and why groups seem to make action happen quicker. In the beginning – why groups? […]
What do people really want from your website, and how can you make sure yours delivers the goods? Try this simple exercise.
What lies in store for marketing in 2018? Business owners and marketing thinkers explain how they’ll market their OWN businesses this year. Fascinating insight to help you shape your strategy.
It’s content marketing, but not as you know it. Put on your dancing trousers and get on down to Valuable Content’s content marketing party playlist.
What’s worked best when it comes to lead generation in 2017; and what’s bombed? What can we learn when it comes to marketing and selling next year? Here’s Valuable Content’s end of year business development report, warts and all.
Your services pages should make you look both indispensable and buyable. Here are some valuable tips on how to write yours right and persuade ideal customers to take action.
How do you get the most from your investment in your new website platform? Building the website is just the start of the process. How do you make sure it delivers results? 5 areas of focus post-launch and a quick checklist.