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VC Award for the Nokia Transitions project – content with substance that strikes the right note

VC Award for the Nokia Transitions project – content with substance that strikes the right note

Sonja Jefferson

When it comes to creating content that people value and respond to, the most critical factor is its TONE. Matt Barr of actions sports agency All Conditions Media understands this better than most. Here’s how he helped Nokia to get the tone of their content right.

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