Like some terrible sudden adolescence, my Facebook page has sprouted hair. I shudder every time I look at it. And it’s not just Facebook. A tide of brown fur is spreading. Every page I look at online has a hairy brown edge or a thick tuft of black, brown or even green hair lurking next to the words I’m trying to read. My internet looks badly in need of a bikini wax.
The reason? Three days ago I searched Google for knitting wool and now I’m being stalked by a hairy beast. Everywhere I look the furry remarketing monster is trying to get me to buy wool, and it’s really getting on my nerves. I’d even bought some of it at the start and I’m still being stalked!
I know – I’m a marketer but I’m going to say it anyway – I HATE remarketing. I also know some of you say you like it and see great results from it, as marketers, but as a PERSON it drives me CRAZY! And I don’t think I’m alone.
People don’t like it.
This is what Google Adwords says about remarketing.
“Remarketing can help you reach people who have previously visited your website.”
“You can even show these previous visitors ads that are tailored to them based on which sections of your site they visited”
Yep, like me. I visited the furry wool section and the ads I’m getting are all heavily furred.
“Your ads could appear to them as they browse other sites that are part of the Google Display Network or as they search for terms related to your products on Google.”
Or in my case, absolutely bloody everywhere.
Relentless, in your face, irritating, remarketing is everything that gives marketing a bad name, and some. Not useful, entertaining, or beautiful to me, as a person. And it’s putting me off those companies all together.
It’s enough to make you run screaming from the web; another example of marketers reverting to type. If we as PEOPLE hate it this much is it sustainable? NOT marketing I love.
I want this marketing horror story to stop.
How about you? Remarketing – creepy horror story or marketer’s wet dream?