If you’re determined to build your business this year, then marketing it effectively has to be high on your New Year’s resolutions list. Here are three content marketing resolutions you must make.
And unlike thrice weekly gym visits and giving up chocolate, all are eminiently do-able, so you should be able to stick with them way past the end of January. All of them WILL make a difference to your business, so what are you waiting for?
1. Commit to blogging.
If you haven’t already done so, 2013 is your year to get creative with your thinking, and start sharing your thoughts on a blog. It’s the quickest, smartest way to raise your profile, widen your network, make yourself and your business easier to refer. You’ll find lots of tips here to help you here.
- Try this for starters: Valuable tips for blogging brilliance.
2. Commit to quality.
Content marketing isn’t new any more, and the bar has been raised. Whatever you produce has to be high quality if it’s going to stand out and be shared. That means well written or produced, and intelligently designed for reading anywhere – lap top, tablet or smart phone. Make 2013 the year you make friends with a designer and create content that truly helps your networks and shows your best side.
- Get some ideas from this blog post – What makes quality content?
3. Commit to your community.
The web can be a generous place, but you reap what you sow. Content marketing doesn’t work if you have tunnel vision, or if you’re switched on to transmit only. You’ve got to throw yourself in it to win it, and be generous. Share other people’s great content, and they’ll share yours. Take the time to think and comment on what’s happening in your network – be part of it. Show you’re listening, produce the content your people are searching for and they will gravitate towards you .
- This might help: 5 things you can do to promote your company better
If you want to get to grips with marketing with content this year, you’ll find lots of help in our new book – Valuable Content Marketing. It’s released tomorrow, on Thursday 3rd January – we’d love to know what you think of it!
Happy New Year!