We put this important question to some of the best designers in the West. Read on for their answers.
Iain Claridge: Web designer at www.iainclaridge.co.uk
Lizzie Everard: Designer and artist at www.lizzieeverard.com
Nick Wood: Account Director at www.creationdesign.co.uk
Remco Merbis: Creative Director at www.pixillion.co.uk
Tim Ketterer: Founder of www.floatdesign.net
Daniel Penfold: Designer at www.knifesmith.co.uk/danielpenfold
David Nutley: Creative Director at www.nutleys.com
“Easy access to relevant, high quality information makes a site valuable to users. Opportunity and encouragement to interact makes for a rewarding user experience. Finally, inspiring a user to take action and letting them know what action is required is the key to measuring the success of the site.
Whether a website is selling a product, service or simply an idea, it should deliver. Design, as opposed to styling, will help a website deliver its content in a compelling manner.”
Marc French: Creative Director at www.essential-marketing.com
Engagement, intuitive navigation and utility – putting the user first is the thread that runs through all their answers. Just like good content, when it comes to good web design, it seems that usability, clarity and customer-focus are the watchwords.
Many thanks to all our design contributors.
What’s your view? We’d love to know what you think makes the best designed websites great. Which websites do it best in your opinion?
We look forward to your thoughts.
Sharon and Sonja