Valuable Content talks, workshops and events

We run workshops and speak at conferences and events, in the UK and abroad – from Lanzarote to Chicago, for small businesses and start ups to Google. Topics have included:

  • How to build the business you love with valuable content
  • Content marketing strategy – implementing real content-led business change
  • What content do you need on your website?
  • Content strategy for designers
  • How to pinpoint your content sweet spot
  • Uncovering your business story and why businesses with purpose create the best content.

Here’s the lowdown on upcoming and past Valuable Content events. Hope to see you at one soon. Do come and say hi.

Upcoming talks, training and events

  • 23 February 2017 – Sonja is speaking in Bournemouth at Mark Masters’ ‘You Are The Media Lunch Club’ – details here
  • 23 February 2017 – Sonja’s speaking at the Professional Speakers Association SW Event in Bristol – the topic? Huge content lessons from my 3 worst ever speaking gigs. Should be fun!
  • May 2017 – Valuable Content’s Summer Pub School Programme starts – details here
  • 8th June 2017 – SETsquared Content Marketing Workshop, Engine Shed
Sharon Tanton workshop UXBristol 2013

Sharon Tanton at UXBristol

“I was so pleased to have Sonja join us at the HOW Interactive Conference. Her insight into content strategy is invaluable, but what strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organization to redefine itself, and her unique blend of warmth, empathy, wit, and intelligence make her the perfect guide through what is often a disorienting, difficult, and discouraging paradigm shift. Sonja’s finely-crafted talk deftly won her the hearts and minds of the discerning designers in our audience. I would recommend her in an instant to any event or organization needing a perspective on content and digital marketing.”

Chris Butler

Program Director, HOW Interactive Conference, Chicago 2015

Recent events

  • 2 November 2015 – University of the West of England. Sonja Jefferson talk for third year digital marketing students. What is content marketing and why does it matter?
  • 29th September 2015 – International Referral Annual Conference, London – Sonja Jefferson presents How to craft original content so your firm stands out from the crowd
  • 5th October 2015 – HOW Interactive Conference, Chicago. Sonja Jefferson presents a case study – Content Strategy Is For Designers Too
  • 8th October 2015 – Digital Buffet, Bristol. Sharon Tanton talks on 3 Simple Secrets to Stand Out Content Marketing
Sonja Jefferson Watershed Bristol Content Group

The Future of Websites event for Bristol Content Group

Content strategy workshop for UX conference

Content strategy workshop for UX Bristol conference

“I just wanted to say thank you Sonja and Sharon for the Master Class at the event on Friday.  It was a really successful day and the feedback about all the sessions has been really excellent, but yours seems to stand out – lots of comments about how useful your session was.”

Caroline Marshall

Director, Bristol Media

Past events

“Sonja and Sharon’s workshop for the Bristol University student entrepreneurs was a real eye opener. They really engaged the group, who are often a difficult nut to crack, and through an open discussion showed the students how they can apply the tools provided to their own ventures. We left with more than enough fuel to kickstart our own inbound marketing campaigns.”

Shaun Miller

Entrepreneur in Residence, Bristol University

“We invited Sharon and Sonja of Valuable Content to run a workshop on content strategy as part of this year’s UXBristol conference. They produced one of the best workshops I have seen in the three years of UXBristol.  Basing the workshop around creating a strategy for a real local business, and inviting the business owners to actively take part on the day, was an inspired approach and really brought the workshop to life. The use of a graphic designer to create live sketch-notes and diagrams during the course of the workshop was incredibly powerful and engaging.  I would highly recommend them as conference presenters/speakers.”

Stuart Church

Organiser, UXBristol

In May 2013, we began planning the first Professional Copywriters’ Network Conference. With content marketing one of the most requested topics among our members, we knew we needed someone who could represent the inbound community and provide valuable training for conference delegates.

The names of Sonja and Sharon at Valuable Content came up pretty quickly. With a book that’s become the standard textbook for UK content marketing, a lively online presence and a solid reputation for training, they ticked every box for us. So we asked them to provide one of our four breakout sessions, and for Sonja to appear on our panel discussion entitled ‘Content marketing, copywriting and creativity’.

The breakout session was the most popular choice among delegates before the conference and the highest-rated after it. Quotes from delegates included ‘Great insight into content management’ and ‘Lots of ideas’. With so many things to sort out, it was great for us to relax and let Sonja and Sharon deliver.

On the panel, Sonja did an excellent job of answering some fairly direct criticism of content marketing as a discipline, making a strong case for inbound as a powerful marketing technique that deserves a place alongside more traditional channels.

Based on our experience, I strongly recommend Sonja and Sharon as trainers and speakers.

Tom Albright

Organiser, Professional Copywriters Conference

Sonja and Sharon, I just wanted to thank you for your participation in the Marketing Trends event at the British Library this month.

Your presentation was both lively and informative and I’ve had very good feedback from delegates.  The division of labour worked well and having two speakers kept the audience interested and engaged (as did the content!). It was succinct and to the point but also had interesting anecdotes that brought the subject to life for the audience.

Valuable content is such an important aspect of marketing that I believe you have really hit on a stream of interest that isn’t currently covered elsewhere.

Helen Kogan

MD, Kogan Page

Sonja ran a great workshop for 4th year Bristol University Computer Science students as part of their Enterprise module.  The workshop covered the benefits of using social media, illustrated with a great start up example – BeerBods.  The students left the workshop equipped with practical tips for exploiting social media and some clear next steps to improve their knowledge. Their feedback was excellent!  Many thanks.

Ben Allen

Consultant and Lecturer

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