How content marketing has filled IT firm Desynit’s pipeline with a flood of inbound leads

3 July 2014

Should you give a Valuable Content Award to one of your own clients? If they’ve taken your advice and run with it, taking it further and making their content greater than you’d ever have imagined then YES – I think you definitely should.
We are overjoyed to present the latest Valuable Content Award to the team [...]

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The power of illustration (or how stock shots are killing your content)

17 June 2014

Our most recent blog post, illustrated with the finished version of the image above, has been flying round the web this week. That post has something in common with our most widely read post of all time. Both featured original illustrations by our brilliant designer Lizzie Everard.
The success of both these posts has got me thinking about [...]

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Planning your content marketing A-Team

5 June 2014

A couple of years ago the question people were asking us is ‘what is content marketing?‘ Now the question is more likely to be ‘how do I make content marketing work?‘ Getting the right people on board is a key step in that process. We’ve put names to faces to show you the roles you [...]

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Content marketing and the Bank of Trust

31 May 2014

This is the third post in our series on selling with content. Introducing copywriting supremo Andy Maslen. Here Andy looks at an important question for every professional seller – how to use content to approach your email list. We love the Bank of Trust analogy and hope it makes you think too. Over to Andy.
Making [...]

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Valuable Content Marketing wins international Small Business Book award

30 May 2014

We’re thrilled to let you know that the Valuable Content Marketing book has won the Community Award for marketing book of the year in the Small Biz Book Awards. These international awards celebrate the best business books written for entrepreneurs and small business owners.  The results of the community vote were announced yesterday morning, with [...]

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Feel-good marketing

23 May 2014

Is that possible? Marketing that makes you feel good?
Many people feel a bit uncomfortable around the idea of marketing. Some go further and positively hate it.
A new client of ours – the head of a very successful consultancy – has shied away from marketing for years because it just feels intrinsically wrong. To him, marketing [...]

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Valuable Content Award for Velocity – for unbelievably confident B2B content

30 April 2014

There is so much to learn from Velocity Partners. You might say, hey VC, that’s cheating! A content award for a content marketing agency! Their content is bound to be good! And you’d be right. It does have to be good, but it’s way better than that.
We love it for its attitude as well as [...]

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Content marketing – the view from the sales department

30 April 2014

This is the 2nd in our series of posts on selling in the age of content marketing. Trevor Lever is a sales trainer committed to uncovering the secrets to sales effectiveness. Here’s his view on what the sales department wants and needs from content creators. Brace yourselves marketers, some of this may not make for [...]

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Content marketing and the forgotten sales person

25 April 2014

Marketing vs. sales, sales vs. marketing  – will we ever find a way to bridge that divide? Even with the advent of the ‘new’ approach to winning business (you know, the content-centred one we keep banging on about on this blog), still the chasm separating the two sides of business development land seems to widen.
But [...]

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Not more clients, but the right ones

15 April 2014

I’ll let you in on a secret. All this time we’ve been telling you how creating valuable content will win you more clients, but that’s not its real super power. In fact, if you get your content really spot on it may well attract fewer clients. That’s the secret.
Fewer? Yes, but the right ones.  Let [...]

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VC Award for the Nokia Transitions project – content with substance that strikes the right note

30 March 2014

In our articles this month we’ve talked a lot about how to write content that absolutely hits the spot so you build interest and most importantly trust in what you have to sell. It’s struck me that when it comes to creating content that people genuinely value and respond to, the most critical factor is [...]

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