Should every business owner learn to write content?

14 April 2015

If you’re running a business in 2015 it’s more than likely you’ll have heard that content matters. Blogging, tweeting, sharing video, sending out email newsletters – sharing valuable content as an approach to marketing a business is definitely all the rage.
But who should write it?
You might have heard stories of business leaders who have blogged [...]

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Content strategy vs. content marketing strategy – who cares?

12 April 2015

What’s the difference between content strategy and content marketing strategy? Sounds like a bad joke doesn’t it? And frankly it is, in normal life, but not in content land. It’s a topic that can get the content-focused world all steamed up, confused and tetchy.
I’ve struggled with the need for this distinction. From where I [...]

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What’s stopping you? How to overcome your content block

1 April 2015

Your bookshelf is groaning with business marketing books and your Twitter stream is full of experts telling you what to do. You know you need to be doing something different with your content if you want better results from your marketing. So what’s stopping you? Why is it so hard to change?
There is huge frustration [...]

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How to (re)connect with social media in 2015

26 March 2015

Up until this week, we’ve been pretty quiet on the social media front on this blog. It is a vital element in the valuable content universe of course, but the last time we wrote a post specifically on social media was back in 2012. I think it’s because social networking has become so much part [...]

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Who’s who at the great social media party?

26 March 2015

Twitter has the potential to be the best party you’ve even been to. Everyone you’ve ever wanted to meet is there, and you just don’t know who you might bump into next. People let their guard down, and the things that happen at this party even make the national news. So are you there?
We’ve been [...]

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Has social media had its chips?

25 March 2015

When it comes to the big social media platforms, I can’t count the number of conversations I’ve had with disgruntled people this year:
“I’m coming off Facebook”; “Twitter isn’t what it was”; “Google+ still feels like talking to an empty room” etc.
Have you heard this too?
What’s going on? Are the winds of change blowing when it [...]

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Slow down to speed up with your website project

16 March 2015

A good website is central to marketing success, yet many businesses end up with new sites that just aren’t up to the job. A common mistake is to leap straight in and start with design. But this design-first thinking can result in web projects that don’t deliver, and opportunities (and a lot of money) wasted.
Stop. [...]

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Is this content valuable? A quick checklist.

26 February 2015

When you’re in the habit of creating valuable content you’ll find that there are no end of ideas you can come up with. But which ones should you invest time, money and effort in, and which should you reject?
Valuable to your business (in line with the business goals); valuable to your clients/customers (helps them solve [...]

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Making and breaking trust online

23 January 2015

It’s not always easy to build trust online, but it’s very easy to break it.
Last week I had an email from a marketing automation company. I usually ignore cold approach emails like this, but this one was written very warmly, and I replied. Rick and I had a friendly email chat, and agreed to reconnect [...]

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Businesses with purpose create better content

16 January 2015

Not ‘what’ but ‘why’
Finding your purpose is the very first stage in creating truly valuable content. Articulating and communicating why you do what you do is the foundation of successful content marketing today. Purpose helps you know what to say, and how to say it. It will shape your content strategy. Purpose is the [...]

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Marketing trends for 2015 – predictions from those who know

14 January 2015

It seems to us that 2014 was the year that content marketing really took off. It grew up, went mainstream, and the content flow became a content flood. Brands big and small climbed on board the content marketing bus, and it was quite a journey.
Some of the content was staggeringly brilliant – imaginative, inspiring, and [...]

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