Valuable Content Award for Canopy & Stars

8 December 2014

We’re at the half way point of our 12 days of Valuable Content Awards, and today we’re giving a very well deserved award to Canopy & Stars – Sawday’s glamping team – for one incredibly useful and very beautiful checklist.
Sometimes the most valuable content is the most simple. That’s good to know, isn’t it? Especially [...]

Read the full article →

Are you treating your website like a party?

7 December 2014

The start of the party season, and the planning for our VC Christmas celebrations has made us think about the way we make people feel this time of year. This lovely quote from Maya Angelou has been ringing in our ears.
“I’ve learnt that people will forget what you’ve said, people will forget what you did, but [...]

Read the full article →

Valuable Content Award for the stunning Fforest Camp Instagram feed

5 December 2014

How Instagram builds a tribe and spreads the love
We’re huge fans of the photo sharing site Instagram here at VC Towers. Taking and sharing pictures of life in Bristol has become part of our daily routine. (Sharon has even invented a new sport – Instarunning – which is like normal running, except you’re allowed to [...]

Read the full article →

Valuable Content Award for the ever curious Mark Masters

3 December 2014

How curiosity has given Mark Masters a platform
What are the attributes you’d typically pin to the best marketers? We’ll bet that ‘curiosity’ isn’t the first one that springs to mind, but it is totally compelling when you see it in action.

Mark Masters of The ID Group puts his natural curiosity about the world to great [...]

Read the full article →

Valuable Content Award for Sugru

2 December 2014

Valuable Content Award for inspirational marketing that makes people smile
Giving glue a personality isn’t the easiest thing to do, but the team at Sugru has done just that.
“Sugru is mouldable glue. Stick it, shape it and it will turn into rubber. We invented it to make fixing and making easy and fun. And now [...]

Read the full article →

Valuable Content Award for Creative Cadence

2 December 2014

VC Award for content that’s in the right gear
Our second Christmas Valuable Content Award goes to the brilliant Christain Tait who runs Creative Cadence here in Bristol. Christian is a cycling-mad, super-talented freelance graphic designer. His award is for consistently giving away great looking content that helps his clients.
Now Christian’s a designer, not a writer, and [...]

Read the full article →

12 days of Christmas – 12 days of Valuable Content Awards

1 December 2014

Can you believe it, it’s December! The run up to Christmas has started in earnest here in Bristol. So as it is a time of sharing and celebration here, we wanted to do something a bit special this year.  We’ve had a quiet few months, focusing hard on writing the next edition of the book [...]

Read the full article →

Why small businesses can produce better content than the big guys

25 November 2014

Small business owners, we salute you!
Small and medium sized businesses are vital to the economy here in the UK. They account for 99.9% of private sector companies and provide 60% of private sector jobs. These enterprises have an important role to play in driving growth, opening new markets and creating jobs. But that’s not why [...]

Read the full article →

Content marketing and the forgotten principles of trust

24 November 2014

Who is your trusted advisor? Your safe haven on tough issues?
This is the question posed by client and friend Andrea Howe, founder of The Get Real Project, and co-author of The Trusted Advisor Fieldbook on her new website. It’s a question that’s obviously relevant when we think about our behaviour as consultants or sellers. Perhaps [...]

Read the full article →

How to get your content read

10 November 2014

Beware: the two to three month slump
The third Monday in January has been labelled ‘Blue Monday’ by the media. Christmas is over, the days are long, the weather’s awful, and your New Year’s resolutions are either failing to show results, or you’ve given up already.
There’s a similar phenomenon when it comes to content marketing. People [...]

Read the full article →

How one small UK law firm is soaring with SlideShare

5 November 2014

Paul Hajek runs Clutton Cox – a small but far from traditional high street legal practice in Chipping Sodbury, Bristol. Digitally – they get it. Their business strategy relies on bricks with a lot of clicks, with 7,000 – 8,000 visitors a month to their website. They were early adopters of content marketing: the first [...]

Read the full article →