Valuable Content Award for the crazy website

3 February 2014

My 13 year old runs in laughing and pointing – Look at this crazy website! – he says. He shoves the iPad in front of my nose and there it is: in all its manic multicoloured glory, blaring karaoke out top volume.
My son is not wrong. At a quick glance you’d be mistaken for thinking [...]

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Stand up and be counted. The return of the manifesto!

28 January 2014

Belief is back
When you think of a manifesto what comes to mind? Has politics soured your view of these brave public statements of aims? If it has, (and we wouldn’t be surprised) then that’s a big shame, and we hope to change your mind. We want to reclaim manifestos for the business world.

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Drive better results with a valuable content calendar

27 January 2014

Align your content with your business goals
If getting better results from your content marketing is one of your 2014 business resolutions then this post is for you.
Top marks for deciding to ramp your content efforts up a notch this year. Creating and sharing valuable content is a powerful way to drive more business today but, [...]

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Marketing trends in 2014 – predictions from the people who know

4 January 2014

As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for businesses and marketers. Last year’s Valuable Content marketing predictions were pretty spot on, so we’ve rounded up another sweep of our favourite people and asked them what they see unfolding over the next 12 [...]

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Valuable Content Award for Finisterre: the cold water surfing people

27 December 2013

The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story.
It’s different from usual VC Awards, as Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.
Finisterre are the Cold Water Surfing People. Their [...]

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The best of valuable content in 2013

19 December 2013

What a year! Before we say goodbye to 2013 we’d like to share some of the highlights with you, from right here and around the web. It’s been quite a ride – new book, new office, new partnership and some amazing projects. If we’re honest, we’re looking back at it all with a mixture of [...]

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How to get your new website right

10 December 2013

If you get your website right you will win more business – that’s the reality of promoting and selling pretty much anything today.
All well and good I hear you say, but exactly how do you go about creating the right website – one that really works for your business?
We’ve worked on over one hundred web [...]

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For Nelson Mandela

6 December 2013

For your fight; for forgiveness; for your courage, patience, inspiration, love and an unwavering belief that we are all equal. For freedom. For humanity.
Rest in peace Mandela.
“I have walked that long road to freedom. I have tried not to falter; I have made missteps along the way. But I have discovered the secret that after [...]

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Why valuable content is the gift that keeps on giving

2 December 2013

Like all good gifts, valuable content takes a lot of thought. But it’s worth it. Why creating something extra special will repay your efforts.

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10 questions to help you build your content strategy

25 November 2013

Want better results from your content marketing efforts? A documented content strategy can make a big difference.
Recent research by the Content Marketing Institute found that 84% of marketers who say they are ineffective at content marketing said they have no documented strategy. B2B marketers who have a documented content strategy are far more likely to [...]

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Are you embarrassed by your website?

19 November 2013

It’s often not the hard business evidence that drives people to contact us to talk about planning a new website. It’s something far more human.

Having a bad website is like having a really messy house. You avoid taking people there. And even though it’s bad for business, it’s often embarrassment that finally flicks the switch between ‘we really must get round to doing something about it’ to ‘we need to do it NOW.’

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