Confessions of a convert to Content Marketing

January 6, 2012

Jim O’Connor is one of the most talented copywriters I know. He has been writing copy for about 20 years and only came across the concept of writing “content” relatively recently.  At first he hated the whole idea – he felt it went against the grain of everything he believed about the craft of concise [...]

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Stop, look, EDIT – 5 things to check before you press ‘publish’

January 3, 2012

If your New Year’s resolution is to blog more for your business, then we congratulate you. Creating a steady stream of valuable content really is the best way to carve out your niche and get your message out to the right people.
Once you’ve got into the swing of writing, you’ll come to recognise the euphoria [...]

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Five ways to make your marketing more valuable in 2012

December 16, 2011

December is the perfect month for planning your approach for the following year. Chris Brogan calls it ‘the power month‘ – and I like that. For all us hard-working business owners it’s our secret slowdown: somewhere between December and January we carve ourselves just a little bit of head space to look forward and think [...]

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Mel Lester: our Golden Valuable Content Award winner for 2011

December 16, 2011

The Valuable Content Awards launched just over a year ago and we’ve uncovered some real content heroes in that time. To win an award your website needs to be packed with helpful, authentic content, written with passion, presented with the user in mind. We only verify content that is genuinely useful to web users: content that [...]

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Build relationships before you sell – with valuable content

November 30, 2011

A guest post by David Tovey of Principled Selling.
The advert above first appeared in Business Week in 1958 – yes that’s right over 50 years ago! The moral of the ad’s story was relevant then and it is even more relevant today: build relationships before you sell. The bad news is that we live in [...]

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