Valuable Content Award for Creative Cadence

2 December 2014

VC Award for content that’s in the right gear
Our second Christmas Valuable Content Award goes to the brilliant Christain Tait who runs Creative Cadence here in Bristol. Christian is a cycling-mad, super-talented freelance graphic designer. His award is for consistently giving away great looking content that helps his clients.
Now Christian’s a designer, not a writer, and [...]

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12 days of Christmas – 12 days of Valuable Content Awards

1 December 2014

Can you believe it, it’s December! The run up to Christmas has started in earnest here in Bristol. So as it is a time of sharing and celebration here, we wanted to do something a bit special this year.  We’ve had a quiet few months, focusing hard on writing the next edition of the book [...]

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Why small businesses can produce better content than the big guys

25 November 2014

Small business owners, we salute you!
Small and medium sized businesses are vital to the economy here in the UK. They account for 99.9% of private sector companies and provide 60% of private sector jobs. These enterprises have an important role to play in driving growth, opening new markets and creating jobs. But that’s not why [...]

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Content marketing and the forgotten principles of trust

24 November 2014

Who is your trusted advisor? Your safe haven on tough issues?
This is the question posed by client and friend Andrea Howe, founder of The Get Real Project, and co-author of The Trusted Advisor Fieldbook on her new website. It’s a question that’s obviously relevant when we think about our behaviour as consultants or sellers. Perhaps [...]

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How to get your content read

10 November 2014

Beware: the two to three month slump
The third Monday in January has been labelled ‘Blue Monday’ by the media. Christmas is over, the days are long, the weather’s awful, and your New Year’s resolutions are either failing to show results, or you’ve given up already.
There’s a similar phenomenon when it comes to content marketing. People [...]

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How one small UK law firm is soaring with SlideShare

5 November 2014

Paul Hajek runs Clutton Cox – a small but far from traditional high street legal practice in Chipping Sodbury, Bristol. Digitally – they get it. Their business strategy relies on bricks with a lot of clicks, with 7,000 – 8,000 visitors a month to their website. They were early adopters of content marketing: the first [...]

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How do you find the time to write great content?

31 October 2014

Time, time, time. We recently ran a survey of our email subscribers, asking them to name the biggest challenge they face when it comes to their content. Again and again ‘finding the time to write’ came up as the biggie for our community. It seems there’s never enough time to do all the things you [...]

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The curse of remarketing. A Halloween horror story.

21 October 2014

Like some terrible sudden adolescence, my Facebook page has sprouted hair. I shudder every time I look at it. And it’s not just Facebook. A tide of brown fur is spreading. Every page I look at online has a hairy brown edge or a thick tuft of black, brown or even green hair lurking next [...]

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What’s the most valuable content of all?

20 October 2014

What’s the most valuable piece of content you’ve ever created? We asked ten of our content heroes from companies big and small for their top pick. We asked what’s worked best for them, and got them to define the value it’s brought to their businesses. Here’s what they had to say. It’s a fascinating list [...]

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Why content marketing would never work on The Apprentice

16 October 2014

The Apprentice is back. Brimming with bad behaviour, ridiculous posturing, and unbelievably awful one-liners, (fave so far ‘There are no ‘i’s in team, but there are five in individual brilliance”) it’s as compelling as ever. Even though it has us shouting at the screen ‘Bring some nice makeup? Wear high heels? Did feminism never happen?’ [...]

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How to run a content planning meeting (and have some fun)

9 October 2014

If you’re serious about making this content marketing thing work for your business then you’ll need to give it some regular attention. We’ve found that one of the best steps you can put in place to maintain your commitment is a regular content planning meeting (sometimes known as an editorial meeting). It’s a fantastic way [...]

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