Notes from the front line: writing the Valuable Content Marketing book

March 20, 2012

We should be on the home straight now, and we are getting there, but this book writing is definitely hard going. Coping with the demands of clients, families and relationships while notching up the word count is taking its toll. Before the scars fade from our memories, we thought we’d share some of the things [...]

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A valuable guide to social media and content

February 29, 2012

“The key in social media is to share things of value.” Charles H. Green, Trusted Advisor
Why social media is crucial for your content
Creating fantastically valuable content for your marketing is vital, but great content doesn’t spread itself.  Without help it can sit on your website, untroubled by visitors, and not reach the desks and minds [...]

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Publish or Self-Publish?

February 29, 2012

Deciding which publishing route to go for is a big decision for any author. This article looks at the pros and cons of publishing vs. self-publishing to help you make an informed decision.
We announced last month that we are writing the Valuable Content Marketing book. Sharon and I have been lucky enough to be offered [...]

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Should your business be on Facebook?

February 29, 2012

With 800 million users worldwide, and operating in 70 languages, Facebook has become the world’s meeting place. Big brands like Coca-Cola and Mcdonalds have embraced it, your customers and clients probably have personal accounts, setting up a page is free, and very easy. Should your business be there too? Our view on this is a [...]

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How Endurancelife attracted 15,000 Facebook fans in 12 months

February 14, 2012

A valuable content case study showing how UK endurance sports business Endurancelife has grown a huge Facebook following that is driving business growth.

To be honest, I’m a rubbish runner but there’s nothing I like more than scrambling along a rugged South West Coastal Path trail. This is how me and my friends came into contact [...]

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