Build your business with valuable content
Learn how to position and market what you do in a way that adds value and feels right.
Find out more
The kind of marketing people love
In a noisy world, the businesses that shine tell stories that live in our hearts as well as our heads. Their marketing turns conventional wisdom on its head – helping over selling, connecting over closing, serving a niche community rather than shouting to the anonymous masses. We’re on a mission to help good businesses flourish with marketing people love – content that matters and you’re proud to share.
Learn to create valuable content
You know that sharpening your content and sharing your ideas will make a big difference to your success, but how do you make that happen?
We’ve set up the School of Valuable Content to help you overcome your writing blocks and create content that’s right for you and your audience. Online group courses, a regular writing club and 1:1 coaching sessions to help you take the right course of action on your content.
Insight and ideas
Revealing the Valuable Content Formula (and how to make it work for you)
What does it take to create truly valuable content? The type of content that makes great stuff happen for your business – more interest, enquiries, sales, greater love for what you do? Here’s the hidden formula.
9 relentlessly helpful content marketing tips from copywriter John Espirian
How do you stand out in our crowded digital world? Copywriter John Espirian is winning through his ‘relentlessly helpful’ content marketing approach. Here’s his story, with valuable tips to take away.
6 winning moves to set your content marketing up for success (and 6 slippery mistakes to avoid)
If you’re just setting out on your content marketing journey, these tips will get you off on the right foot and help you avoid some of the key pitfalls that can scupper your success.
Read the book
Valuable Content Marketing – make quality content your key to success
Sold in 26 countries
“If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”
Useful resources to take away
You’ll find loads of free tools and goodies on this website to help you on your valuable marketing journey.
- Maps and guides
- Workbooks and checklists
- Content planners and more
Meet the authors
We’re Sonja and Sharon. We’ve spent years helping businesses large and small to define and deliver valuable content for their customers so they thrive. Our clients have included Google, the Met Office, universities, charities and many smaller expert businesses in the UK and around the world.
On this website you’ll find our best insights and tips to get you crystal clear, confident and writing, so you attract more of the work you love to do, more easily.
What people say
20% year on year growth
“Marketing the valuable content way has helped me grow to a $1million business. My website, resources and weekly tips drive awareness, trust and good sales leads.”
Pipeline of inbound leads
“Now people are coming to us instead of us always going to them. We’re seeing loads of inbound inquiries from our content, 24 in the last month alone!”
A game-changing business
“I wish I’d found VC earlier. I’d have saved thousands of pounds in wasted marketing and 3 years’ going round in circles trying to get my business established.”
Case studies
The valuable content marketing approach has helped many good businesses over the years. Here are a few stories.
Launching Wealth Horizon
A story, website & content that disrupted the status quo and won trust and customers fast.
The right brand story for cxpartners
Client research and insight to help articulate the brand story and feul sales conversations.
Differentiating Project One
Using client research to build a purpose-led brand story that is winning market share.