Free chapter to download

Turn your website into a lead-generating machine

“Valuable Content is the focus of all successful marketing today. This books tells you why this is true and how to play in the new game.” Charles H. Green, the Trusted Advisor

The Valuable Content Marketing book will give you the confidence and information you need to get results from your website and social media in 2014 (full details here)

We’re delighted to offer you a free sample from the book: the introduction plus chapter 8: Your Valuable Website.

Download your free sample chapter:


“The clearest, most complete, and easiest to understand book available on how to do content marketing the right way. Destined to be a modern marketing classic.” Read the reviews »

In this chapter you will learn from this chapter:

  • The role of a good business website
  • The difference between a traditional, brochure website and a valuable website
  • Why you need to think content first, before you get the web designers in
  • Guidelines for your website redesign
  • Ideas for key sections of your website
  • Tip for your website content

“Traditional ‘propaganda’ style marketing is dead. The future for marketing is valuable content.Read the reviews »


Valuable Content Marketing: How to make quality content the key to your business success

By Sonja Jefferson and Sharon Tanton, published by Kogan Page, 3rd January 2013 in the UK, February 28th in US.

» By the book on Amazon.co.uk or Amazon.com.

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9 Tips for Creating Valuable Content: an Interview with Sharon Tanton - Enchanting Marketing
March 5, 2013 at 6:55 am

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