Valuable Content Award

Every month in our Valuable Content newsletter we award an outstanding company with a Valuable Content Award.

To win a Valuable Content award your business website needs to be packed with helpful, authentic content, written with passion, presented with the user in mind. We only verify sites that we believe are genuinely useful to web users. Winners get the coveted Valuable Content Award badge to display on their site.

The winner of the Valuable Content Award for April 2012 is:

This month’s valuable content award goes to Tony Restell and the team at Top Consultant. We heard some great stories during the course of our research but Top Consultant’s tale was one of the most compelling. Find out how a valuable approach to marketing has helped Top Consultant to achieve sustainable business success.

Recent award winners

March 2012 – Balsamiq – we absolutely love this company, their wireframing tool and their website. Approachable, helpful with real personality, take a peek here

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March 2012 – Intel – a big corporate showing its human side with valuable blogs, tips, even processor art. See Intel Inside Scoop here
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March 2012 – Conscious Solutions - for their valuable website and e-books that they use for sales success. Take a look here
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March 2012 – Dan Roberts, Personal Trainer – 64 training tip videos on his YouTube channel have really helped him to get his name known - find them here
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February 2012: The team at EnduranceLife for their valuable Facebook feed. They attracted 15,000 Facebook fans in just 12 months by sharing information that the endurance sports community couldn’t do without. It’s filling their endurance events and helping them achieve their ambition to grow Endurancelife into a global lifestyle brand. Read their top tips for building an engaged Facebook community here - find Andrew Barker’s Facebook marketing story here.
The second award for February 2012 went to Inksters – a very forward thinking Scottish law firm. Blogs, Twitter, video and podcasts and a stack of valuable content – this firm has it all.
A very worthy winner of a Valuable Content Award.
January 2012 - The McKay Flooring Ltd blog – an absolutely brilliant example of how content marketing should be done. They’ve got it just right – sales site, blog, newsletter and resources. A really helpful site showcasing everything you need to know about flooring. Who knew flooring could be exciting?
What’s not to love!
Our Gold Award winner for 2011 was Mel Lester for his website, blog articles, seriously valuable newsletter and veritable library of free resources (check out his ‘Consultant’s Toolbox‘) Well done Mel! You’ve won this year’s Gold Valuable Content Award for the content we feel to be most valuable to its target audience. Read about Mel’s award and the results of his ‘minimalist marketing approach’ in our article here -http://www.valuablecontent.co.uk/mel-lester-gold-valuable-content-award-winner-for-2011.
November 2011: Hinge Marketing for their valuable LinkedIn group - The Professional Services Executive Forum. This is by far the most engaged and useful group we’ve come across to date with real business owners debating thorny business issues. The latest thread ‘What’s the toughest part of launching a new website?’ motivated over 30 comments and a fascinating debate – valuable content indeed and a fantastic showcase for Hinge’s expertise. This is the 2nd award for Hinge this year (their website was a winner in the Spring). Congratulations Hinge – you are raising the bar.
November 2011: Copywriter Jim O’Connor for his new blog Stories That Sell. Jim is a very talented copywriter. For years he’s had a website to promote his services: it was always superbly crafted but it was really just an online portfolio and didn’t generate consistent leads. Now he’s started sharing valuable content by adding a blog to the site and as he says: “it’s gone mad!” The leads are coming in thick and fast. Content and copy go hand in hand: valuable content pulls people in and clever copywriting converts them – every website needs a bit of both. Witty and insightful we recommend Jim’s articles whole heartedly. We love this blog!

October 2011: Financial planners BPH Wealth Management for their valuable articles. This firm believes in creating a balance between life and money. Their website has just the right mix of insight, opinion and company news to get their message and personality across. Congratulations BPH!

September 2011: Brand new web design agency Yoke Design for their beautifully designed, content rich website that’s piling in the leads. Yoke is a design company making a difference. They are crystal clear on who they want to work for and their articles hit the mark. Congratulations Jay and Al! Read our case study Yoke – From Launch to Ideal Client in 6 Weeks.

Web design company Newfangled for their superb website – both content and design – and the very best of targeted propositions, all for the love of agencies. We love the newsletter they produce to educate and empower the agency world on all things web. In fact we love everything about their content! Follow and learn from the best – www.newfangled.com

Previous Award Winners

Risk management consultancy Relevant Risk, author and blogger David Meerman Scott, consultant Ian Brodie, consultant David Baker and Recourses, holiday company Swimtrek, business coach Lee Duncan, presentations expert Sims Wyeth, technology consultant Eric Brown, outsourced payroll firm The Payroll Services Centre, marketing consultant Bryony Thomas, coach Heather Townsend, Trusted Advisor Charles H. Green, management consultancy Formicio, professional services branding and marketing consultants Hinge Marketing, IT strategy expert Vaughan Merlyn, local expert Nick Hall, creative consultant Eli Barbary, IFA Helm Godfrey, management consultant Mel Lester.

Click here for full details of previous Valuable Content Award winners.

Future winners

Sign up to the newsletter to find out the next Valuable Content Award winner – http://eepurl.com/bgTr5 If you’d like us to check out your site do send us a link. Email sonja@valuablecontent.co.uk and we’ll assess your site for valuable content.

Award Buzz

Special mention and awards also go to the sites of those who make up the Valuable Content team:

– all worthy ambassadors for the Valuable Content approach.