Map your content marketing journey

Welcome to the Land of Content

Marketing with valuable content is a simple idea, but tough to make work on the ground. The journey – from the decision to focus your efforts on sharing the kind of content your customers are looking for, to the point where your content is so valuable it’s pulling all the right business to you – is not a straight A to B trip.

There are numerous pitfalls and mountains on the way. So many, and so familiar are the highs and lows of the content marketing journey, that we’ve imagined them as real places and created a map of The Land of Content.

Use it to find out where you are now, and to plan your journey to Bountiful Bay: marketing nirvana where your content is just right, and the perfect customers are drawn to you again and again.

Read Sharon’s post: The insider’s guide to the Land of Content

Watch the film

Download the slides

This Slideshare will help you pinpoint where you are now and plan your next move.

Take the test

Where are you on your content marketing journey now?

  • Fumbling around in Foggy Bottom?
  • Have you been seduced by the bright lights of the Port Of Quick Wins or are you losing heart on Lonely Crag?
  • Are you investing in some big strategic thinking on Pow Wow Plain to make the journey to content nirvana run more smoothly?

Where are you on your content marketing journey?

Pinpoint your position and plot your next move with our quick quiz.

Take the test