Build your business by getting your content just right
Coaching, courses and consultancy to help you create content that people love and marketing that gets results.
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Struggling with what to say?
How do you get your content just right so it communicates who you are and what you stand for as a business? And how do you get the word out so ideal clients find you, trust you and buy from you?
We’re Sonja and Sharon. We work with consultants, creatives and other professionals who want to win more of the right work and make a bigger impact. We offer content marketing advice and training to get you crystal clear and confident, so you attract more of the work you love to do, more easily.
Content marketing courses
Learn and take action on your content so your website and marketing get results
Training for your team
Struggling to make an impact with your content? Marketing stuck in second gear?
Bespoke workshops and programmes that get teams aligned, motivated and creating brilliant content to move your business on.
Customer success stories
Our training and coaching has helped over 100 businesses uncover their true value and make selling easier.
Launching Wealth Horizon
A story, website & content that disrupted the status quo and won trust and customers fast.
Repositioning The Right Book Company
A confident new brand, message and content marketing strategy that’s generating good leads.
Differentiating Project One
Using client research to build a purpose-led brand story that is winning market share.
Consultancy services
20% year on year growth
“Coaching from Valuable Content has helped me grow to a $1million business. My website, resources and weekly tips drive awareness, trust and good sales leads.”
Andrea P. HowePipeline of inbound leads
“Now people are coming to us instead of us always going to them. We’re seeing loads of inbound inquiries from our content, 24 in the last month alone!”
Dave JamesA game-changing business
“I wish I’d found VC earlier. I’d have saved thousands of pounds in wasted marketing and 3 years’ going round in circles trying to get my business established.”
Dr Helen McCarthy
Marketing people love
In a noisy world, the businesses that shine tell stories that live in our hearts as well as our heads. Their marketing turns conventional wisdom on its head – helping over selling, connecting over closing, serving a niche community rather than shouting to the anonymous masses. We’re on a mission to help good businesses flourish with marketing people love – content that matters and you’re proud to share.
Latest articles
Why is creating valuable content so hard? Research results now in
Why is creating valuable content for our audiences so hard? What challenges do you face as business owners, experts, and marketers in 2018? Research results from the Valuable Content survey.
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How to use content marketing to attract (and keep) the best talent
For growing companies, attracting and retaining the right talent is a real pain point. Here’s how to use content marketing to attract, excite and retain the best candidates, with examples and tips to show you how it’s done.
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What is content marketing and how do you use it to grow a business? Interview with Sonja Jefferson
What is content marketing? How do you get it right? What are the most common pitfalls? How do you create valuable original content? An interview with Sonja Jefferson for the WeContent conference in Romania.
read moreRead the book
Valuable Content Marketing – make quality content your key to success
Sold in 26 countries
“If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”
Useful resources to take away
As well as our blog you’ll find loads of free tools and goodies in the store cupboard to help you on your valuable marketing journey.
- Maps and guides
- Workbooks and checklists
- Content planners and more
