Find your voice and share your ideas with the world

Research, insight and coaching to help you to get clear and get writing – better content for better marketing and business development results.

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Struggling with what to say?

How do you get your story and content just right so it communicates who you are and what you stand for as a business? And how do you get the word out so ideal clients find you, trust you and buy from you?

We’re Sonja and Sharon. We work with consultants, creatives and expert businesses who want to make a bigger impact. We offer insight, advice and training to get you crystal clear and confident, so you attract more of the work you love to do, more easily.

Insight and advice


Struggling to stand out? Can’t find the right words to describe who you are and what you do?

We’ll interview your clients to give you a powerful ‘outside in’ view of your business and shape the words to articulate your story. The clarity, consensus and collateral you need to position what you do and set your marketing on firm foundations.

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20% year on year growth

“Coaching from Valuable Content has helped me grow to a $1million business. My website, resources and weekly tips drive awareness, trust and good sales leads.”

Andrea P. Howe

Founder, The Get Real Project

Pipeline of inbound leads

“Now people are coming to us instead of us always going to them. We’re seeing loads of inbound inquiries from our content, 24 in the last month alone!”

Dave James

MD, Ascentor

A game-changing business

“I wish I’d found VC earlier. I’d have saved thousands of pounds in wasted marketing and 3 years’ going round in circles trying to get my business established.”

Dr Helen McCarthy

The Appetite Doctor

Customer success stories

Our training and coaching has helped over 100 businesses uncover their true value and make selling easier.

Wealth Horizon

Launching Wealth Horizon

A story, website & content that disrupted the status quo and won trust and customers fast.

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cxpartners story

The right brand story for cxpartners

Client research and insight to help articulate the brand story and feul sales conversations.

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Project One

Differentiating Project One

Using client research to build a purpose-led brand story that is winning market share.

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Content marketing courses

Learn and take action on your content so your website and marketing get results

Courses in Bristol

New website looming? Want to attract the right business but not sure what to say?

Six training sessions at with us will get you clear on your content and business thinking so you win more fulfilling, profitable work.

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Online content marketing courses

Stuck with your content and business thinking? Want some help but can’t get to Bristol?

Check into our online programme to pinpoint where your true value lies. Learn how to market yourself in a way that feels right and really gets results.

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Training for your team

Struggling to make an impact with your content? Marketing stuck in second gear?

Bespoke workshops and programmes that get teams aligned, motivated and creating brilliant content to move your business on.

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Marketing people love

In a noisy world, the businesses that shine tell stories that live in our hearts as well as our heads. Their marketing turns conventional wisdom on its head – helping over selling, connecting over closing, serving a niche community rather than shouting to the anonymous masses. We’re on a mission to help good businesses flourish with marketing people love – content that matters and you’re proud to share.

More on the valuable approach

Latest articles

Read the book

Valuable Content Marketing – make quality content your key to success

Sold in 26 countries

Valuable Content Marketing

“If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”


Henneke Duistermaat

Useful resources to take away

As well as our blog you’ll find loads of free tools and goodies in the store cupboard to help you on your valuable marketing journey.

  • Maps and guides
  • Workbooks and checklists
  • Content planners and more

Get the goodies

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