Build your business with valuable content
Learn how to position and market what you do in a way that adds value and feels right.
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The kind of marketing people love
In a noisy world, the businesses that shine tell stories that live in our hearts as well as our heads. Their marketing turns conventional wisdom on its head – helping over selling, connecting over closing, serving a niche community rather than shouting to the anonymous masses. We’re on a mission to help good businesses flourish with marketing people love – content that matters and you’re proud to share.
Insight and ideas
Everything we’ve learned about content (so far)
Creating valuable content is a fascinating challenge. Here are 25 of the biggest content lessons we’ve learned in the course of our work to date. From strategy and principles to just being plain nice, here’s how to make your content work for you.
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Campaignable content – where old fashioned sales meets newfangled content marketing
Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
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Change leadership lessons for marketers and businesses who want to make a lasting impact
How do you get people on board during business change? Communication tips for marketers and digital leaders on winning hearts and minds through the change process.
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Valuable Content Marketing – make quality content your key to success
Sold in 26 countries
“If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”
Useful resources to take away
You’ll find loads of free tools and goodies on this website to help you on your valuable marketing journey.
- Maps and guides
- Workbooks and checklists
- Content planners and more
What people say
20% year on year growth
“Marketing the valuable content way has helped me grow to a $1million business. My website, resources and weekly tips drive awareness, trust and good sales leads.”
Pipeline of inbound leads
“Now people are coming to us instead of us always going to them. We’re seeing loads of inbound inquiries from our content, 24 in the last month alone!”
A game-changing business
“I wish I’d found VC earlier. I’d have saved thousands of pounds in wasted marketing and 3 years’ going round in circles trying to get my business established.”
Meet the authors
We’re Sonja and Sharon. We’ve spent years helping businesses large and small to define and deliver valuable content for their customers so they thrive. Our clients have included Google, the Met Office, universities, charities and many other expert businesses in the UK and around the world.
On this website you’ll find our best insights and tips to get you crystal clear, confident and writing, so you attract more of the work you love to do, more easily.
Case studies
The valuable content marketing approach has helped many good businesses over the years. Here are a few stories.
Launching Wealth Horizon
A story, website & content that disrupted the status quo and won trust and customers fast.
The right brand story for cxpartners
Client research and insight to help articulate the brand story and feul sales conversations.
Differentiating Project One
Using client research to build a purpose-led brand story that is winning market share.