Find your voice and share your ideas with the world
Research, insight and content coaching to help you to get clear and get writing.
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Struggling with what to say about your business?
How do you get your story and content just right so it communicates who you are and what you stand for as a business? And how do you get the word out so ideal clients find you, trust you and buy from you?
We’re Sonja and Sharon. We work with consultants, creatives and expert businesses who want to make a bigger impact. We offer insight, advice and training to get you crystal clear and confident, so you attract more of the work you love to do, more easily.
Insight and advice
20% year on year growth
“Coaching from Valuable Content has helped me grow to a $1million business. My website, resources and weekly tips drive awareness, trust and good sales leads.”
Andrea P. HowePipeline of inbound leads
“Now people are coming to us instead of us always going to them. We’re seeing loads of inbound inquiries from our content, 24 in the last month alone!”
Dave JamesA game-changing business
“I wish I’d found VC earlier. I’d have saved thousands of pounds in wasted marketing and 3 years’ going round in circles trying to get my business established.”
Dr Helen McCarthyCustomer success stories
Our training and coaching has helped over 100 businesses uncover their true value and make selling easier.
Launching Wealth Horizon
A story, website & content that disrupted the status quo and won trust and customers fast.
The right brand story for cxpartners
Client research and insight to help articulate the brand story and feul sales conversations.
Differentiating Project One
Using client research to build a purpose-led brand story that is winning market share.
Content marketing courses
Learn and take action on your content so your website and marketing get results
Training for your team
Struggling to make an impact with your content? Marketing stuck in second gear?
Bespoke workshops and programmes that get teams aligned, motivated and creating brilliant content to move your business on.
Marketing people love
In a noisy world, the businesses that shine tell stories that live in our hearts as well as our heads. Their marketing turns conventional wisdom on its head – helping over selling, connecting over closing, serving a niche community rather than shouting to the anonymous masses. We’re on a mission to help good businesses flourish with marketing people love – content that matters and you’re proud to share.
Latest articles
Campaignable content – where old fashioned sales meets newfangled content marketing
Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
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Change leadership lessons for marketers and businesses who want to make a lasting impact
How do you get people on board during business change? Communication tips for marketers and digital leaders on winning hearts and minds through the change process.
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On serendipity, humbleness and growth: 7 inspirational lessons from billion dollar startup UiPath
So many important lessons from UiPath, Romania’s first billion-dollar startup. How a focus on purpose, collaboration and a willingness to share their knowledge has fuelled phenomenal growth.
read moreRead the book
Valuable Content Marketing – make quality content your key to success
Sold in 26 countries
“If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.”
Useful resources to take away
As well as our blog you’ll find loads of free tools and goodies in the store cupboard to help you on your valuable marketing journey.
- Maps and guides
- Workbooks and checklists
- Content planners and more
