Journaling is a well documented practice for boosting personal wellbeing, but how about business writing – blogging and other forms of valuable content? Can the simple act of writing for your business make you happier, and keep you sane too?
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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When the whole world goes into collective shock, what did it mean for your content? What connected? What repelled and got ignored? Here are the biggest lessons for the way we communicate with our communities and clients in 2021.
We’ve been thinking. So much has happened in the last 18 months. What have we discovered about the content challenge and opportunity to take forward from these most crazy of times?
Creating valuable content is a fascinating challenge. Here are 25 of the biggest content lessons we’ve learned in the course of our work to date. From strategy and principles to just being plain nice, here’s how to make your content work for you.
Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
How do you get people on board during business change? Communication tips for marketers and digital leaders on winning hearts and minds through the change process.
The very best way of increasing your impact is by being even more helpful, digging deeper into your knowledge, and generously sharing what you know with your people and the wider community.