Creating valuable content is a fascinating challenge. Here are 25 of the biggest content lessons we’ve learned in the course of our work to date. From strategy and principles to just being plain nice, here’s how to make your content work for you.
The Valuable Content blog
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Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
How do you get people on board during business change? Communication tips for marketers and digital leaders on winning hearts and minds through the change process.
The very best way of increasing your impact is by being even more helpful, digging deeper into your knowledge, and generously sharing what you know with your people and the wider community.
What does it take to create truly valuable content? The type of content that makes great stuff happen for your business – more interest, enquiries, sales, greater love for what you do? Here’s the hidden formula.
How do you stand out in our crowded digital world? Copywriter John Espirian is winning through his ‘relentlessly helpful’ content marketing approach. Here’s his story, with valuable tips to take away.
If you’re just setting out on your content marketing journey, these tips will get you off on the right foot and help you avoid some of the key pitfalls that can scupper your success.