You don’t have to write a blog. It’s not the law. Here are five popular reasons not to do it.
1. You can’t be bothered.
Really, what’s the point? Your marketing is working fine, you don’t need any more clients, thank you very much.
If you’ve got a steady stream of leads, and more of the kind of work you want to do than you can handle already, then maybe you don’t need to blog. But if you’d like to pull in additional leads, get referred more, and build your business, then maybe you should give it a go.
2. You don’t want to give information away.
And why would you? You worked hard to learn all this stuff, publishing it for free is a crazy idea.
People buy from people they trust, and it’s hard for people to trust your expertise if it’s all locked away in your head. Sharing some of your ideas and experiences in a blog is a great way to show not only what you know, but your individual approach. Being helpful and sharing pays off. As far as know I haven’t lost any writing work through writing about how to write.
3. You’ve got nothing new to say.
The internet is awash with blogs. The world doesn’t need another one.
Well, yes, that’s true. But you do have something original to say. Think about the way you solve your particular clients problems and write from that perspective. Don’t worry about being a world authority on your subject, just be the great guy who knows his stuff and gets it done.
4. You’re not a writer.
You’re a lawyer/architect/IFA/designer/*insert your own job title here.
True, but you probably can write well enough. Be clear, to the point, and avoid jargon. Don’t think of it as an essay written to impress, write it as you would say it, and you’ll find your voice. (And if that doesn’t work, you can always cheat and get someone like me to write it for you.)
5. You’ve got writer’s block.
You know you need to do it, but the blank page is staring at you and try as you might, it just won’t work.
We’ve all been there, but the way to get out of it is to take action. Write something silly, write something provocative, write anything. The act of crafting ideas into words will get things moving, and once you’re in the flow you can switch back to the subject you’re supposed to be writing about. Or not. The best blogs sometimes start in the strangest places.
This blog was supposed to be ‘How to write a brilliant article,’ but I was distracted by helpful Twitter responses to my question ‘what holds your writing back?’ That one’s coming next, so watch this space.