Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
The Valuable Content blog
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If you’re just setting out on your content marketing journey, these tips will get you off on the right foot and help you avoid some of the key pitfalls that can scupper your success.
Not every piece of writing needs to be short, but in many places short copy is vital. Here’s how to make your web copy short and sweet.