The words on your website have to work hard. They need to instantly reassure a visitor that they’ve landed in the right place, and encourage them to stick around to explore your products or services. How do you make yours irresistible?
Which words matter most for your business? Is it your strapline? Your ‘About’ copy? The words you use to describe what you do? Or does it go deeper than that. Here’s our view on what to prioritise.