We’ve been thinking. So much has happened in the last 18 months. What have we discovered about the content challenge and opportunity to take forward from these most crazy of times?
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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Creating valuable content is a fascinating challenge. Here are 25 of the biggest content lessons we’ve learned in the course of our work to date. From strategy and principles to just being plain nice, here’s how to make your content work for you.
What does it take to create truly valuable content? The type of content that makes great stuff happen for your business – more interest, enquiries, sales, greater love for what you do? Here’s the hidden formula.
Why is creating valuable content for our audiences so hard? What challenges do you face as business owners, experts, and marketers in 2018? Research results from the Valuable Content survey.
For growing companies, attracting and retaining the right talent is a real pain point. Here’s how to use content marketing to attract, excite and retain the best candidates, with examples and tips to show you how it’s done.