The very best way of increasing your impact is by being even more helpful, digging deeper into your knowledge, and generously sharing what you know with your people and the wider community.
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
What does it take to create truly valuable content? The type of content that makes great stuff happen for your business – more interest, enquiries, sales, greater love for what you do? Here’s the hidden formula.
How do you stand out in our crowded digital world? Copywriter John Espirian is winning through his ‘relentlessly helpful’ content marketing approach. Here’s his story, with valuable tips to take away.
If you’re just setting out on your content marketing journey, these tips will get you off on the right foot and help you avoid some of the key pitfalls that can scupper your success.
Why is creating valuable content for our audiences so hard? What challenges do you face as business owners, experts, and marketers in 2018? Research results from the Valuable Content survey.
For growing companies, attracting and retaining the right talent is a real pain point. Here’s how to use content marketing to attract, excite and retain the best candidates, with examples and tips to show you how it’s done.