If you’re just setting out on your content marketing journey, these tips will get you off on the right foot and help you avoid some of the key pitfalls that can scupper your success.
The Valuable Content blog
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Why is creating valuable content for our audiences so hard? What challenges do you face as business owners, experts, and marketers in 2018? Research results from the Valuable Content survey.
For growing companies, attracting and retaining the right talent is a real pain point. Here’s how to use content marketing to attract, excite and retain the best candidates, with examples and tips to show you how it’s done.
What is content marketing? How do you get it right? What are the most common pitfalls? How do you create valuable original content? An interview with Sonja Jefferson for the WeContent conference in Romania.
Not every piece of writing needs to be short, but in many places short copy is vital. Here’s how to make your web copy short and sweet.
Where should responsibility for content sit within an organisation? Who ‘owns’ content strategy and makes decisions on the ideas you share as a business? 10 marketers and business leaders give their expert view.
How do you tackle the huge range of content options out there? Is there a workable framework for your content planning? Try this simple 3 pillar formula from Margaret Magnarelli of Monster.com.
Gill Andrews identifies the six most common website mistakes that repel potential clients and shows you how to fix them.
People come to you mainly through referral. Will a good website really make any difference to your sales pipeline? Here’s why it’s worth bothering with your website even if sales are good.