Marketing trends in 2014 – predictions from the people who know
As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for businesses and marketers. Last […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
Riding solo: content marketing tips for lone rangers
I’d like to debunk a pernicious myth: content marketing is NOT the sole preserve of big firms. Small businesses, right down to one-man & one-woman […]
Valuable marketing predictions for 2013
Oh yes, it’s that time of year again, when the predictions, trends and resolutions blogs come out to play. Personally I’m a sucker for these […]
A valuable new book: The Trusted Advisor Fieldbook
Trust means business Over the last decade there has been a unprecedented drop off in trust in our world. Business, governments, the press, society as […]
Selling and marketing in a world with little trust
Charles H Green explains how we can become more trustworthy in our sales and marketing approach, and why giving content away generously, for free will make you stand out like a beacon.