Why great content is not enough
Important guest post by the super-knowledgeable Ian Brodie – delighted to welcome him back. Enjoy this! Great content attracts great clients It’s pretty much accepted wisdom […]
The Valuable Content blog
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A beginner’s guide to marketing automation
After content marketing, marketing automation is probably the hottest topic in B2B marketing this year. But, while the concept of marketing with valuable content is […]
A quick introduction to content marketing
Everyone seems to be talking about content marketing as the new way to connect with customers these days. I’ve read about it in articles in […]
Don’t underestimate the power of valuable content: Ian Brodie’s story
We talk a lot about how businesses should create content for their websites that is genuinely useful to their customers. “Buyer behaviour has changed,” we say: “their first […]