The right profile

Sonja Jefferson

“If it’s important enough for you to spend your time finding and connecting with new people online, it’s important enough to get the first impression right.” Seth Godin

Your profile picture is crucial if you want to make a good first impression – on your website, social media profiles and other marketing literature.

Valuable Content associate Mick Dickinson explains the importance of investing in the right profile shot.

“They say “a picture speaks a thousand words” and they are right. Now, if you don’t trust ‘them’, please trust me. Because the first thing I do when I check you out online is look at your profile picture. Your personal brand is online and public, so you really should make the most of it.

Commissioning a professional, memorable, striking photo of yourself is an investment.  Just like any valuable content, a bang-on photo of you is a gift that keeps on giving. How? Because you pay for it once — and it pays you back forever.

Yes, we all have camera-phones and domestic digital cameras. They do a job, and indeed most people use them to snap a quick self portrait for Twitter, Facebook or LinkedIn. And boy, the web is littered with poor quality, blurry images of uncomfortable-looking people…

Those home-made pics are just that – home-made. Generally speaking:

  • They don’t make you stand out from the crowd.
  • They aren’t good enough for print reproduction
  • You are not 100% happy with them.

A really good personal portrait is something you’ll be proud to flaunt. It presents a professional image to the world and it needn’t cost the earth. So scrub up and get yours sorted.”

Article by Mick Dickinson, email

Further information

We highly recommend photographer Harry Duns (he even made us look good!). More information here

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  1. Avatar

    Hi, Mick.

    This article has got me really enthusiastic about a new picture for my website and various social networking accounts. Just about all of those I’ve used previously fall under the categories you’ve listed above!

    I’m seriously considering that new photo!

    Best regards,


  2. Avatar

    Hi Sonja,
    Yep, agree with all of that…and have just had my photo taken by Pete Canning
    Slightly disappointed he didn’t manage to make me look more like Harrison Ford, but there you go.
    Big question for you. When I post this comment, how do I get my great new photo to appear next to my name (like Nick, above), instead of a blank cutout of my head?

  3. Avatar

    That’s hilarious! Thanks Antony. We want that calendar.

  4. Avatar

    That is great Anthony! Thank you for sharing it.



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