Learn how to create and share valuable content in the way that’s right for you
You know that sharpening your content and sharing your ideas will make a big difference to your success, but how do you make that happen? We’ve set up the School of Valuable Content – online courses, resources and a regular writing club – to help you overcome your writing blocks and take the right course of action on your content.
The School of Valuable Content
Free your ideas, change the world
Creating valuable content that pulls more of the right people your way doesn’t have to be difficult. There are processes you can adopt and skills you can learn which will make it much easier.
Our online group classes, coaching and clubs are fun and interactive, with powerful exercises and plenty of examples to get you inspired and ready to take action – packed with the learning and experience we’ve gained over twenty years of content creation and marketing.
We will help you to free your ideas, cut through all the noise and use valuable content to build the business you really want.
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“Before the course we were disillusioned about our ability to create meaningful content and unclear about who our audience really were. Sonja and Sharon changed that, they were a revelation. The course was fun and inspiring, they challenged us to think differently about how we write and who for. The nurturing learning environment they create is key, which put us at ease and got us taking action. The group mechanics they maintained meant we got great feedback; we felt we had a safe space to share our ideas. Sonja and Sharon’s continued support has already helped us get some great results from our marketing activity plus the clarity and confidence to keep at it.”
“I wholeheartedly recommend Sonja and Sharon’s courses. The training that I received boosted and deepened my understanding of all aspects of marketing – from content marketing, to social media, to all aspects of digital and SEO. Sonja and Sharon possess an infectious enthusiasm that meant every session myself and others on the course were really excited to come back and learn more and more each time. I know that, both for myself and the other businesses and organisations represented, that Sonja and Sharon’s work has been transformational across the board and given us all a confidence to really make change happen to drive our organisations’ marketing forward. Sonja and Sharon have a quietly confident and relaxed teaching style and they possess in abundance the ability to get people really enthused to make a difference. The programme inspired us all to take action and change our whole approach for the better. We all left with concrete and tangible action plans to drive that change forward in a step-by-step way. I have a clear path mapped out to drive my marketing forward. The course provided me with both the motivation and inspiration to aim high and keep working at it for the best possible results for Kina Events. It’s safe to say I’m a Valuable Content geek (and convert) now!”
“Thanks goodness I now know the value of valuable content. It’s helping me to look at our business in a very different way.”
“Before I enrolled on the VC Pub School I was straining at the leash. I had lots of ideas and information which I know some people find very valuable, but I did not know how to communicate this and how to find the people who’d be interested. As a (mental health) professional I had years of experience of writing reports, but couldn’t find my voice to write for my potential audience. I was interested in learning more about how to write valuable content, and Pub School sounded like the place I could do this. In fact, Pub School was much, much more than this. Sonja and Sharon structured the sessions around the steps needed to go from little more than an idea to a functioning small business. The work was challenging but my hand was held throughout, and although looking at my business with such clarity led to a real crisis of confidence at one point, what grew out of that was a vision and a plan which I’m using to build the business with a new name and a much stronger sense of identity. My only regret is that I didn’t discover VC earlier as it would have saved me thousands of pounds (literally) of wasted advertising/ marketing, and 3 years’ worth of going round in circles trying to work out how to get my business established.”
“If you don’t really know where to start with your content – what you need to say, what your message is, what your goals are, the clarity of purpose – that’s when you need to talk to Sonja and Sharon.”
“We came with the intention of improving our content creation and planning to make sure that we make the most of our new website platform. As a charity, it is important for us to really know what our clients desire from our website and what they need from us personally. With limited time and resource it is really important for us to have an efficient (but also creative) plan to move forward with.
the course has given us this – and then some! I have come away from this course with a sense of excitement and ambition for what we can achieve within a small team. Stuck at the ‘roundabout of despair’ no more; we are well on our way up ‘grafter’s gorge’ and, whilst there is still work to be done, we have a clear vision about where our marketing is headed. We have started to form a new – more engaging – voice and become more fluid with our ideas. This course has given us the permission to be creative and really take the time to think about our ideas before having to execute them. The group dynamic was fantastic and we benefitted from the advice and feedback of everyone on the team. Having a group of people, all in similar positions to yourself, with the motivation to improve content for customers and clients was very encouraging. Sonja and Sharon were wonderful coaches through the process and their Valuable Content Workbook made everything so much clearer. We now have key goals to move forward with and a drive to make our marketing the best it has ever been. If you have lost control of your content, or just feel that you need a little boost in the right direction, I would thoroughly recommend Sonja and Sharon’s course.”
“When you’re running a business it’s easy to get stuck navel gazing. The course helped us to approach our content and communication from the outside-in. It’s a very powerful experience. Focusing on your content strategy will help you take the right marketing action, with confidence. It’s working for my business.”
“The course has been so worthwhile. We gained more out of six sessions with Sonja and Sharon than we have in a year of business coaching in the past. It’s given us a structure for our content, and also a language and a personality to use. We feel much more confident about what we want to say about our business. It’s given us real food for thought around strategy – not just what we want to say, but what that means for our business in terms of how we position ourselves and how we target. And it’s taken the fear away. The sessions really helped me get over that hurdle of starting to write. I’m happy to get on with it now.”