Download your content strategy workbook
“Without strategy, content is just stuff, and the world has enough stuff.”
If you want to be more effective at content marketing so you drive business results, then take the time to document your content strategy.
This workbook is a companion resource to chapter 11 in the new Valuable Content Marketing book – Pulling Together an Effective Content Strategy. It will help you to think through all the elements you need to consider.
Use this workbook to record the decisions you make as you work through all 10 steps in the book.
- Get clear on your goals
- Know your business
- Know your customers
- Find your story
- Define your content sweet spot and vision
- Make a content commitment and plan
- What platform and tools?
- Organise the team
- Measure for success
- Plan the change and make it so
Sonja and Sharon
Register to receive your workbook
Register your details below and we’ll send you the workbook, resources from the book and our best valuable content marketing tips.