Funny word, ‘content’.
Before we all went online it didn’t really exist in this way. We talked about ‘copy’ or ‘text’ or ‘collateral’ or maybe just plain ‘writing’. But now it has come to mean so much more. And the word ‘content’ has stuck, firmly ensconced in business parlance. It’s a powerful word in our web-driven world.
But, in the interests of clarity, what exactly does ‘content’ mean?
Here’s our definition:
“‘Content’ is the words on the page you are reading. It’s the copy on your website, the tweet you posted last night, the videos and images you share. When we’re talking about content we just mean words and information: the unique message you shape for your clients and customers. For your business it’s a body of work that will define what you do.”
How about you? Does this unscramble it? What does ‘content’ mean to you?
Other articles you might like:
- A quick introduction to content marketing
- What makes quality content?
- How valuable content will help you to grow your business
(Lovely handwriting in the image courtesy of designer Ruth Bateson who works here at Spike Island: www.grounded-design.co.uk. My handwriting is awful. Thanks Ruth!)