Valuable Content Award goes to Martha, age 9

by Sonja Jefferson on December 19, 2012

So this is the last Valuable Content Award for 2012. We’ve showcased some great websites this year: from professional firms to design agencies, fitness to flooring; from giants like Intel to one man bands.

This month we are delighted to present the award to our youngest ever winner – by a long shot. Martha runs Perfect Puddings and she is only nine.

Whether you are looking for cup cakes, mince pies, a quirky birthday cake or even tarte tatin, Martha can bake it for you. She’s set up a little business offering her services locally, and the orders are coming in.

To help her promote her fledgling business Martha sensibly decided to set up a blog. And on it she posts pictures of the cakes she makes, ideas on how and when to use them and tips on decoration for anyone to use.

I asked Martha why she takes this approach, and here’s what she said:

“I love baking and I thought I’d give people some ideas so they could try it themselves. If they were organising a dinner party they might have the time to make their own cakes and my tips would be useful. But if they wanted some cakes for their office they might not have time to bake their own, and then they’d think of me!”

Perfect Martha! Quite intuitively, you demonstrate all the valuable principles that we know work so well. Know your customers; show your enthusiasm; generously keep giving away information that is useful or inspiring and you’ll be rewarded with people’s interest and their trust. No hard sell required.

Congratulations Martha – your award badge is on its way. There is a lot that much older business people can learn from you. And please can I order some mince pies for Christmas day?

More inspiration from the next generation:

Other Valuable Content Award winners to learn from:

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Sonja Jefferson

Sonja Jefferson is a consultant, writer and founder of Valuable Content. She helps good businesses to create and share great content so they win the business they deserve.

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{ 11 comments… read them below or add one }

avatar Lizzie Everard December 19, 2012 at 2:25 pm

Go Martha!

Well deserved Valuable Content award, and while we’re on the topic, the content of my stomach is quite happy too – I’ll vouch if anyone wants a referral.


avatar James December 19, 2012 at 3:36 pm

Great website and yummy content Martha. Keep the content and the cakes fresh and you’ll not go far wrong.


avatar Alex Clifford December 20, 2012 at 9:40 am

Nothing screams yummy content like photos of food!

Great example Martha of what you can achieve with great content.

avatar Sonja Jefferson December 20, 2012 at 10:11 am

Thanks for the comments Alex, James and Lizzie. I have a feeling Martha will go far!

avatar Griselda December 20, 2012 at 6:38 pm

What a smart young lady. Merry christmas Martha.

avatar Sharon Tanton December 21, 2012 at 11:05 am

Thanks Griselda – Martha’s definitely one to watch!

avatar Afra Parsons January 3, 2013 at 2:28 pm

Ahhhhhh, Martha!
I looked up ‘perfect puddings 9′ like you told me to, and this was the first thing i saw! It’s amazing! You are famous!
Good Luck and Congrats on your award!

avatar Hattie February 13, 2013 at 7:51 pm


Your puddings are really EPIC and i think the fact that y can cook all by your self is incredible!

Keep cooking,


avatar Katie July 8, 2013 at 10:43 pm

Wow martha your website is amazing HOW DO YOU DO ALL THIS !!! How do you ice cakes like that show me some time :) !

avatar Katie July 8, 2013 at 10:45 pm

;) :D ;D :)

avatar Freya July 9, 2013 at 4:59 pm

Your website is…EPIC!!!!!!!!!!!!!!!! From your BFF freyskis :D

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