Hi all,
Thank you very much for checking out my new site. Like most web projects it has taken time, effort, a lot of soul searching and some very late nights to make it happen. There is still work to do but, playing by the 80:20 rule, I thought I’d launch now and tweak later.
Why change to a blog-based site?
In the past I’ve had two sites: a ‘corporate’ website and a separate blog. With this new site I’ve amalgamated the two. My intention is to place content that is valuable to my clients at the very heart of the site – to make it more useful hub and less ‘me, me, me’ sales pitch. With this in mind, regular blog articles on all things content now march upfront, with supporting information bringing up the rear.
I’d really welcome your feedback
What I’d love to know is whether this works for you. I wrote an article last year on the four elements that people look for in a business website (see The 4 Pillars of a Successful Business Website). Based on this approach:
- Value: does it provide content that is of value to you – information that would help you solve your business problems?
- Trust: does it build up a better picture of me – my background, experience and credibility?
- Usability: Is it easy to find your way around? Can you get to the content you want?
- Presentation: does it look professional?
I’d really appreciate your feedback. You can leave a comment below, email me sonja@sonjajefferson.co.uk or tweet your ideas www.twitter.com/sonjajefferson.
What do you think? I look forward to your views.
Thank you to…
- Chris Pearson for the fantastic Thesis theme for WordPress that powers this site
- Web designer Iain Claridge www.iainclaridge.co.uk for tweaking the theme to fit my (sometimes demanding) requirements
- Lizzie Everard for the lovely wave header: www.lizzieeverard.com – it cheers me up and makes me dream of the sea
- Sharon Tanton www.sharontanton.co.uk for her ideas and interview questions for the tricky ‘About Me’ section of this site
- Ian Brodie for the original inspiration to create a blog-based site – I really liked his: www.ianbrodie.com. You can read my article on the reasons behind Ian’s switch to this type of site here: ‘The power of valuable content – a case study’.
Hi Sonja
Thanks for the namecheck – and love your new blog. Very impressed at all the comments you;re getting – proof you’re writing interesting and useful stuff.
Ian