Welcome to Valuable Content

If you want to build your business in the way that works and also feels good then you’ve come to the right place. The best marketing is customer-focused, combining clear positioning with great content to help a business fly. We’d love to show you how.

Help with your message, content and marketing

We’re on a mission to help good businesses fly by showing you how to create a meaningful message and share content that customers love (marketing you’re proud to share). Come and join the party.

Valuable Content is a strategic marketing and training business based in Bristol UK. Run by Sonja Jefferson and Sharon Tanton, authors of the best-selling Valuable Content Marketing book, we’re a two-woman band (with some great support behind us). We’ve spent the last 15 years at the coalface of content marketing, helping hundreds of businesses – big and small – to flourish with this powerful marketing approach.

Never knowingly under-enthused, we can’t wait to show you how to get your message right and create valuable content to get better results from your website, sales and social media communications. If you want someone to guide you through the content strategy process to drive measurable results, we could be just what you need.

So if you want to get clear on what to say about your business, how to say it, and how to join the dots to make the valuable content marketing approach work for you, then make yourself at home and read on.

(If marketing makes you feel a bit icky then stick around too. We’ve turned many a grumpy marketing cynic into a shiny content marketing supremo and you could be next.)

“Thanks to the work with Valuable Content on our brand, website, and content we’ve gone from being relatively unknown outside the customers we’re working with to being known about far more widely. We now have a consistent message and distinctive way of describing what we do, with a library of valuable content to support sales conversations. We’re seeing more successful bids and we’re starting to see inbound leads from the right type of clients too. Overall there’s more confidence in the business – and a renewed pride in Project One.”


Geoff Mason

Content Director, Project One

How we can help you

  • Get hands on help with your brand message, content or website project with our Message Lab service.
  • Learn in a group. Powerful content mastermind programmes at Pub School.
  • Practical content marketing training through our workshops and online courses.

Make it happen

Our story

The Valuable Content story started in 1999 when Sonja escaped from the world of corporate selling and started her own content business. An early adopter of the blogging and social media, Sonja set out to help professional businesses win work through valuable content published on the web.

Sharon joined Sonja in 2010 from a background in television research, teaching and copywriting, full of zeal to help businesses tell better stories in a more human and interesting way.

We can’t remember exactly where we first met. It might have been the school playground, or more likely it was in the best pub in Bristol – The Lion in Cliftonwood – which still plays a big part in our story as the home of Pub School. After collaborating on some big messaging and content projects we wrote the first book together – and survived to tell the tale. The rest is VC history.

Some brilliant people and companies have been part of our journey over the years, giving us lots of practical experience helping businesses to launch and grow by focusing on their purpose and sharing valuable content across the web and social media.

Project highlights include launching the multi-award-winning Wealth Horizon, leading the development of the University of Bristol’s first content strategy,  helping businesses on the island of Lanzarote to collaborate on content so the whole island benefits, and creating an online social media course via the Digital Business Academy, part of the UK government’s Tech City initiative.

And now we’ve distilled all we’ve learnt about how to make marketing work best into actionable courses and workshops. At Pub School you can learn how to use content to win the work you want and build a business you love. We believe that loving what you do is the secret to a happy life. We hope you’ll join our tribe, and that we can help you too.

“If you care about marketing and want to do it properly, you’re in the right place and in the best of hands.”

Doug Kessler

Creative Director, Velocity Partners Ltd

Sonja Jefferson

Sonja is a consultant, speaker and trainer.

Sonja is the founder and strategic brain behind Valuable Content. She gets a buzz from helping business owners to find what it is they want to say, and she’d love to make Bristol the content capital of the UK.


more about Sonja

Sharon Tanton

Sharon is a creative content writer and teacher.

She’s the creative spirit at Valuable Content. On a mission to stamp out factory-farmed marketing and business gobbledygook, Sharon would like more companies to be human and lovable.


more about Sharon

The first steps in your journey to better content

The quickest way to find your feet is to help yourself to the free articles and resources on this website, or read our book.

The best content we produce every month is our newsletter. Short, simple, useful and inspiring, you’ll get actionable advice delivered straight to your inbox, starting today: join the Valuable Content Club.

And of course we’d love you to come on one of our courses or hire us if you need expert help. The path to success with valuable content is such an exciting journey.

We’d be honoured to be your guides.

Sonja and Sharon

Want to make your brand more valuable?

“If you’re looking for advice on how to go about content marketing, how to approach the subject, then Sonja can help.

If you want some great words written that help you make your ideas accessible and create an emotional connection with your audience, Sharon can help.

Between the two of them they’ve got it nailed.”

Geoff Mason

Content Director, Project One

“When it comes to digital marketing there are loads of commentators that talk a good game, but Sonja and Sharon help you make it happen. They have enabled me, coached me and given me the confidence to share Wealth Horizon’s story widely. It’s engaging customers and industry commentators alike, and bringing our new business great results. If you want to make your website and content work then you’re in the right hands with Valuable Content.”

Chris Williams

Founder, Wealth Horizon

“We are finding that the work we have done with Sonja and Valuable Content has greatly increased our brand awareness. Now people are coming to us instead of us always going to them.”

Dave James

MD, Ascentor

“Thanks so much for the workshop yesterday. EVERYONE found it valuable and on point so it’s all been very worthwhile.”

Calvin Lau

Product Marketing Manager - Think with Google, Google

“We learned what prospects needed from an IT firm and translated that into a strong brand identity that underpins all our content, including blogs, guides, infographics, social, slide sets, video and now podcasts. Our website traffic has more than tripled, and it’s going up all the time. Thanks to Valuable Content we now have a strong, consistent pipeline of sales opportunities that we never had before.”

Amy Grenham

Head of marketing, Desynit

“Before I make my recommendation to Valuable Content I would like to tell you a story. My sister and I have just visited two care homes recently to explore respite care for my elderly mother. The first was a brand new home run by a well-respected organisation – it had every modern facility from a cinema to a hair salon and everything you could reasonably expect in such an establishment. I convinced myself that it would be perfectly fine. Then we visited a second care home, which had been run for many years as a family business. Everyone we met from cleaner to cook said hello and engaged with us. The place had soul. A care home where people really did care. So my recommendation is to find content guides and creators who really care about what they do. That may seem obvious but just like with the care home the difference wasn’t obvious until I had experienced it. My recommendation, therefore, is to follow Sonja Jefferson and Sharon Tanton at Valuable Content. They’ve got soul!.”

Greg Cooper

LinkedIn Coach and Trainer, Front of Mind Coaching

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